Usa Today Case Study
USA Today: Innovation & Evolution in a troubled industry
More news about more subjects in less time
1Life is turning day to day to a faster pace, increasing needs and evolution of demands, to achieve the objectives, goals and fulfill the missions of any company, the company must be on the same track of this evolution and fast pace in order to fulfill the needs of the market it is serving. USA Today, a great example of starting with what consumers need and progressive changes along with their evolution with its innovative way of addressing customer needs. The marketing researches that took place for the launch of USA Today, in the 1982s, turned out with two very important consumer needs, 1) Need for short spans, 2) A growing hunger of information. …show more content…
Gannet, and after an in depth research, with his mission for USA Today to make it enlightening and enjoyable to the public, informative to national leaders and attractive to advertisers, he positioned the paper’s vision to be “the source of information that would provide more news about more subjects in less time.” From this mission and to position his vision, USA Today with its differentiation strategy was truly unique for its TV generation target market with its colorful, easy access and quick comprehension for its time pressed readers. Moreover, USA Today with its customer focused strategy and the marketing researches on the go all the time, starting adapting the paper more to the needs of the readers, with more of detailed sports stories, focusing on the national news, no foreign staff. However, …show more content…
USAToday.com features thousands of small stories with the 24 hours updates. The gap fulfilled with USAtoday.com wasn’t only the news update, but for their target market which includes the frequent travelers and time pressed professional, USAtoday.com featured four days weather forecast and travel information available 24/7. 2USA Today marketing strategy was clear from day one, value added strategy & Differentiation; the company was eager and progressively working on this track. The products of USA Today were all the time with different essence for the readers and the users, since the launch of the news paper with the colorful, easy to read, and small sized stories paper to resizing the paper to be smaller, easier to handle and easier to read in crowded and tight places along with adding to its portfolio the 1-900 & 1-800 hot lines for consumer assistance in financial planning, minority business, taxes and other subjects showing closeness to the consumer and its distribution strategy of the late printing that made an edge in the lateness of the news than any other news paper. Moreover, the USAtoday.com, with not only focusing on the news, but with its colorful tabs for each and
More news about more subjects in less time
1Life is turning day to day to a faster pace, increasing needs and evolution of demands, to achieve the objectives, goals and fulfill the missions of any company, the company must be on the same track of this evolution and fast pace in order to fulfill the needs of the market it is serving. USA Today, a great example of starting with what consumers need and progressive changes along with their evolution with its innovative way of addressing customer needs. The marketing researches that took place for the launch of USA Today, in the 1982s, turned out with two very important consumer needs, 1) Need for short spans, 2) A growing hunger of information. …show more content…
Gannet, and after an in depth research, with his mission for USA Today to make it enlightening and enjoyable to the public, informative to national leaders and attractive to advertisers, he positioned the paper’s vision to be “the source of information that would provide more news about more subjects in less time.” From this mission and to position his vision, USA Today with its differentiation strategy was truly unique for its TV generation target market with its colorful, easy access and quick comprehension for its time pressed readers. Moreover, USA Today with its customer focused strategy and the marketing researches on the go all the time, starting adapting the paper more to the needs of the readers, with more of detailed sports stories, focusing on the national news, no foreign staff. However, …show more content…
USAToday.com features thousands of small stories with the 24 hours updates. The gap fulfilled with USAtoday.com wasn’t only the news update, but for their target market which includes the frequent travelers and time pressed professional, USAtoday.com featured four days weather forecast and travel information available 24/7. 2USA Today marketing strategy was clear from day one, value added strategy & Differentiation; the company was eager and progressively working on this track. The products of USA Today were all the time with different essence for the readers and the users, since the launch of the news paper with the colorful, easy to read, and small sized stories paper to resizing the paper to be smaller, easier to handle and easier to read in crowded and tight places along with adding to its portfolio the 1-900 & 1-800 hot lines for consumer assistance in financial planning, minority business, taxes and other subjects showing closeness to the consumer and its distribution strategy of the late printing that made an edge in the lateness of the news than any other news paper. Moreover, the USAtoday.com, with not only focusing on the news, but with its colorful tabs for each and