Usa Today and Wall Street Journal Swot

Topics: Mass media, Newspaper, Journalism, Advertising, World Wide Web / Pages: 7 (1636 words) / Published: Mar 27th, 2012
USA TODAY

Strengths 1. Hotel Circulation 2. Cheaper for Technological Circulation 3. Number One For Sports Coverage 4. Relates To More People Who Do Not Have A Strong Business Background 5. Easier Comprehension For Lower Education Level Readers 6. More Popular in Lower Income Families (under $80,000) 7. Use of Google Ads 8. Popularity Greatly Exceeds the Competition Outside the WSJ 9. Short Distribution to Circulators

Weaknesses 1. Decline of Paper Reading 2. Availability of Free Online Articles Before Subscription 3. Lack of Youth Appeal- Average Age is 50 Years Old 4. More of A Domestic Newspaper Compared to the WSJ, offered in London and a few select cities 5. Wide Range of Coverage That Does Not Target One Market Segment 6. More Popular in Lower Income Families (under $80,000) 7. Use Of Google Ads 8. Competition From TV and Radio

Wall Street Journal

Strengths: 1. Cheaper Technological Circulation 2. Globally Reliable Business Source for Relevant Economic Local and International Updates 3. Highest Circulation Nationwide 4. Globally Recognized Source 5. Focus is Primarily on Business, Economics, Stock Market 6. More Popular in Higher Income Families (greater than 100,00) 7. Use Of Google Ads 8. Recently Sold To A Company With High Approval Ratings 9. On XM Radio 10. Can Receive in all 50 States 11. Popularity Greatly Exceeds the Competition Excluding USA Today 12. Short Distribution to Circulators 13. Conservative Reporters

Weaknesses: 1. Declines in Paper Reading 2. More Popular in Higher Income Families (greater than 100,00) 3. Use Of Google Ads 4. Competition From TV Radio 5. Conservative Reporters

USA Today
Opportunities
* Provide news as it happens by uploading it to the internet- especially good for the Sports section for real time scores and stats * Feeds the increasing interest in current news, when wanted, at their fingertips.

You May Also Find These Documents Helpful

  • Wall Street Journal
  • Usa Today Swot Analysis
  • wall street journal
  • Economics and Wall Street Journal
  • Wall Street Journal Project
  • 1939 and Wall Street Journal
  • Wall Street Journal Project
  • Management and Wall Street Journal
  • Swot Analysis for Usa Today
  • Usa Today Swot Analysis