November 21, 2011
In this case study I will address questions referencing explaining why Sears or Wal-Mart cannot effectively create a counter culture, could big box stores sell merchandise identical to Urban Outfitters, identifying three reasons why exclusivity is valuable, and why I agree that shopping is entertainment. Urban Outfitters is an American company which operates two chains sales specific niches of the markets. The company a host of products from housewares, clothing and accessories accents which are target to young adults and mid-thirties adults. I will answer questions pertaining to sales operations in connection to various enhance retail operators in the United States.
Keywords: urban outfitters marketing, history of urban outfitters
Explain why Sears or Wal-Mart cannot effectively create a trendy counterculture image? Counterculture images such as Sears or Wal-Mart chain stores cannot thrive due to several reasons that play a role in the marketing tactics which are used by Urban-outfitters. UO uses niche marketing and exclusivity as a key marketing tool. When you look at Wal-Mart and Sears which are large scale American department stores position throughout the country as well as outside overseas. In contrast to Wal-Mart and Sears Urban-Outfitters exclusively and individually targeted on to a small niche. This strategy is to make sure its goods are rare to the customers in that it is exclusively accessible to areas that are intended customers can access. The original requirement enhances the demand in the products. With that said Sears and Wal-Mart will never target a niche like Urban-Outfitters because their stores are throughout and not located in a specific area. Could the big box stores sell merchandise identical to Urban-Outfitters? Explain your answer. Big box stores may attempt to faux Urban Outfitters merchandise but they will not sell the same item. As a private label UO...
Please join StudyMode to read the full document