Preview

Urban Outfitters Case Study

Satisfactory Essays
Open Document
Open Document
566 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Urban Outfitters Case Study
Urban Outfitters Continuing Case Study: Managing a business

1. Explain how Urban Outfitters’ management ensures that no two stores are the same.
Each store 's management team impacts the design of that store. The Urban Outfitters’ management ensures that no two stores are the same with inspiration of all sorts. They sell originality. The store is a mixture of experience. It 's very demonstrative. Employees also put their own ideas in the store layout and I think that is the most important thing for making each store different. Urban Outfitter is a unique shopping experience because all the stores are different.

2. Explain why corporate culture is so important to a company’s success. Corporate culture is the communal set of
…show more content…
It is important that the employees enjoy their work. Also if the company hires people that are dedicated to them, they will be very productive and bring success to the company.

3. Explain why corporate culture might it be particularly challenging for Urban Outfitters. Urban Outfitters have a unique image of their brands. They embrace creativity in all aspects so their corporate culture makes employees free to express their creativity. Urban Outfitters employees merchandise their own product, use their own ideas, and also are held accountable for how those ideas affect sales. They really represent the company 's culture, and are proud of their work. This takes a big challenge. 4. Explain the role that Urban Outfitters’ employees play in the company’s success.
The most efficient approach for a company to maintain it’s brand image is through internal branding. A company’s image always begins with their employees. The employees need to fully believe in their company and reflect the brand’s image and personality which will also reflect the consumer’s identity and lifestyle expectations. Employees are important to Urban Outfitter company because they are making positive relation with the

You May Also Find These Documents Helpful

  • Powerful Essays

    for the overall experience of doing business with a company. And, it is employees that…

    • 2954 Words
    • 11 Pages
    Powerful Essays
  • Powerful Essays

    • Makes employees more satisfied with their working conditions and pay and makes employees motivated to stay within an organisation.…

    • 2431 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    Essay On Urban Outfitters

    • 1455 Words
    • 6 Pages

    The textile or apparel industry is associated with the design and production of clothing and the distribution of it. In 2002 apparel manufacturing covered for $400 billion in global exports, which is six percent of the world trade, eight percent of world trade in manufactured goods. Early in the 21st century the leading importing and exporting countries were very developed ones. Online sales havebecome increasingly high over the years, in 2010 $165.4 billion was spent in online apparel sales. The growth rate in 2010 of online sales was 22.2%. This graph represents this information and shows the rapid growth.…

    • 1455 Words
    • 6 Pages
    Powerful Essays
  • Better Essays

    anthropologie market

    • 1971 Words
    • 8 Pages

    Anthropologie – Introduction and Overview Urban Outfitters, Inc. is a publicly traded American company that owns and operates over 400 retail locations in all of their stores divisions. The five retail brands they have are Urban Outfitters, Anthropologie, Free People, Terrain, and BHLDN. Urban Oufitters have about 170 locations now and is continuously growing. The reason why they have become so successful is because of their passion of whom they stand for as a company. In addition, they seek to create a differential shopping experience. Now, Urban Outfitters merchandise is described as sexy, vintage, bohemian, and hipster. They are mainly known to be servicing the “hipster” and “vintage” culture and fashion. Since their target market is the ages of 18-30 years old and their sales associates are around the same ages they want to create that emotional bond with all the consumers that walk in to the door. In 2011, they then brought in the Polaroid cameras, which in no time became a huge hit to their consumers. Even though Urban Outfitters had some controversies with their clothing they sold, due to religious and ethnic issues, they continued to still have brand loyal consumers. Urban Outfitters, to this day, is one of the most popular and strongest stores for their target market.…

    • 1971 Words
    • 8 Pages
    Better Essays
  • Satisfactory Essays

    BUS 100 Introduction to Business Assignment #2 Urban Outfitters Continuing Case Study Part 4: Marketing a Business…

    • 884 Words
    • 4 Pages
    Satisfactory Essays
  • Good Essays

    Urban Outfitters Continuing Case Study: Creating a Business Makeia C. Jackson Instructor Sally Rogers Introduction to Business…

    • 1186 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    Chick-Fill-A Case Study

    • 142 Words
    • 1 Page

    In addition, when companies want to grow, they have to make sure that they know how to treat their staff members. This key is fundamental for a good and healthy environment at work. The only way to do this is by knowing what the interest of his employees are. When companies put a lot of pressure in the workers, they fell overwhelm. Because of this pressure on top of them, they lose the motivation of working hard. Comfortable employees work better in theirs jobs. For example, Chick-fill-A, this fast food restaurant has more people than other because they work as a team. Working as a team make them have motivation. This fast food restaurant is a team because his managers and his employees have a good communication. This is true because as soon…

    • 142 Words
    • 1 Page
    Satisfactory Essays
  • Good Essays

    In-Class Learnings Question 1. [handwritten notes] Seminar Preparation Asst. Question 2 In order to assess whether APP should withdraw from any step of the value chain it is important to examine each step in cost vs. benefit…

    • 1139 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    I believe that there are differences in how a service would distributed compared to distributing a physical good such as: a textbook that you bought for class online through Amazon, or a pair of new shoes or even clothes that you would purchase through a retailer's website that would be delivered to your house or place of business. In the case of buying shoes they would go through the retail distribution channel where producers distribute consumer products through a retailer such as: Finish Line or even American Eagle Outfitters. Yet, when you return a product that you didn't like to a retail store that you bought it from it would go through the channel of wholesale distribution because they may charge you a restocking fee that can be put back…

    • 207 Words
    • 1 Page
    Satisfactory Essays
  • Good Essays

    Management Definition

    • 588 Words
    • 3 Pages

    3) Corporate Culture: The beliefs and behaviours that determine how a company's employees and management interact and handle outside business transactions. Often, corporate culture is implied, not expressly defined, and develops organically over time from the cumulative traits of the people the company hires. A company's culture will be reflected in its dress code, business hours, office setup, employee benefits, turnover, hiring decisions, treatment of clients, client satisfaction and every other aspect of operations.…

    • 588 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Internal Branding

    • 724 Words
    • 3 Pages

    Internal branding is a multi-faceted cultural journey guiding everyone company-wide in managing their personal impact on customer experience. Outside-in or customer-centric thinking and behavior among employees and executives alike is fostered through internal branding. If reality is to meet or exceed customer expectations, then whatever has been promised to customers — through all forms of media and interactions — must be lived throughout the organization. Internal branding is living and delivering your brand promise. For service companies especially it’s critical that all employees have an up to date and deep understanding of the brand.…

    • 724 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Employee Branding

    • 7648 Words
    • 31 Pages

    EMPLOYEE BRANDING Companies, today are resorting to unique ways to foster their brand image. And how are they doing it? Through large hoardings? Unique tie ups? Celebrity endorsements? No. Why spend on external resources when they can look internally for help, that too for free. Meet the new brand ambassador. YOU, the employee. Here is how you can play a significant role towards building a successful employee brand.…

    • 7648 Words
    • 31 Pages
    Good Essays
  • Good Essays

    Employee Branding

    • 4475 Words
    • 18 Pages

    The employee brand is the image presented to an organization's customers and other relevant stakeholders through its employees. The employee branding process is predicated on achieving and maintaining message consistency throughout the organization. Messages emanate from various organizational sources such as the systems of organizational staffing, performance management, and compensation. Each message should reflect and reinforce the organization's desired brand image which, in turn, should be consistent with the organization's mission and values.…

    • 4475 Words
    • 18 Pages
    Good Essays
  • Satisfactory Essays

    To uphold the morale of the employees and to reduce turnover rate from 30% to 10%.…

    • 1285 Words
    • 5 Pages
    Satisfactory Essays
  • Best Essays

    Fast Retailing. (2010). UNIQLO Business Model. Available: http://www.fastretailing.com/eng/group/strategy/uniqlobusiness.html.[Last [accessed 27th Nov 2011.] House of Japan. (2011). Fast Retailing support for refugees. Available: http://www.houseofjapan.com/local/fast-retailing-support-for-refugees. [Last accessed 27th Nov 2011.]…

    • 1010 Words
    • 5 Pages
    Best Essays