Urban Outfitters

Good Essays
Running Head: URBAN OUTIFTTERS

Urban Outfitters Continuing Case Study
Introduction to Business- BUS 100
24 October 2010

1. Identify at least three challenges when setting up a business. Explain why they are challenges.
First off you should consider "Is there really a need for your new business?"(McNamara, 2002). Market research should first be conducted even at the lowest level. If I drive around my neighborhood and there are already several Mexican food establishments, do I really need to open up a Taco Bell? My wife once had the idea of putting an outdoor mat under the BBQ on our deck to catch all the drippings and such. It worked and she was so pleased until we went to Home Depot the following weekend and there were already several manufactures carrying the same type product!
Another challenge is finding the right staff. As Snyder (2009) stated "Staffing is difficult- trust your instincts when hiring, then train, train, train. Ignorance costs more than training." I would see it every day in the Navy. My last job was at a command where we taught either new pilots how to fly helicopters or gave older pilots refresher training on the helicopters they used to fly. It is very fast paced and not the best environment for training the younger personnel who fix the helicopters the pilots learn on. We would naturally prefer to be able to get already qualified personnel but that doesn 't happen as often as we would like. You always have to have the "new guy" that just doesn 't know enough and you spend more time training him then you would like. Once they "new guy" is trained up they become a valuable part of the command. Unfortunately, that can take up to a couple of years and then it 's time for them to move on to another command and you have to start all over! In your own private business you have the luxury to hire only skilled people who would then only need to be trained in the new innovations as they come along.
In my opinion, the biggest challenge of



References: Kumar, D. (2009, October). Top 3 Challenges You May Face When Starting Your Business. Retrieved from http://www.saching.com/Article/Top-3-challenges-you-may-face-when-starting-your-business/4376 McNamara, C. (2009, June). Preparation For Planning A Business Venture. Retrieved from http://managementhelp.org/strt_org/prep.htm Snyder, S. (2009). Challenges In Starting A New Business. Retrieved from http://www.helium.com/items/1869951-business-challenges-today Webster 's On-Line Dictionary. (2010) Retrieved from http://www.websters-online-dictionary.org/definitions/niche?cx=partner-pub-0939450753529744%3Av0qd01-tdlq&cof=FORID%3A9&ie=UTF-8&q=niche&sa=Search#922

You May Also Find These Documents Helpful

  • Good Essays

    Urban Outfitters

    • 653 Words
    • 3 Pages

    Running head: Creating a Business Urban Outfitters Rommel O. Best Bus 101 Pro. Murfree Abstract The three challenges Urban Outfitters had are getting their product/idea to “mass produce”, controlling debt, and handle situations where things in the market began to age out. A “niche” product is a product that is manufactured and marketed for specialized uses and different from other products. Three examples of “niche” products are used cloths, bohemian knickknack, and found objects. The…

    • 653 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Essay On Urban Outfitters

    • 1455 Words
    • 6 Pages

    2010 $165.4 billion was spent in online apparel sales. The growth rate in 2010 of online sales was 22.2%. This graph represents this information and shows the rapid growth. Urban Outfitters was founded by Richard Hayne, Scott Belair, and Gabriel Tham-Morrobel in 1970. They originated as “The Free People’s…

    • 1455 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Urban Outfitters has a significantly smaller presence when compared with its competitors. Expansion is necessary for this retailer until there are enough stores to sufficiently supplement their direct-to-consumer and omni-channel needs (Great Speculations, 2014). On many accounts, Urban Outfitters has made the news regarding product scandals. They have put out offensive goods that have made them enemies with many different market segments, an example being the t-shirt that read “Eat Less” sending…

    • 558 Words
    • 3 Pages
    Good Essays
  • Good Essays

    1. Urban Outfitters has been a favorite among the teen to early thirties set since their inception in 1970. Today it focuses on all that is hip and trendy without completely breaking the bank. Urban Outfitters also owns the Anthropologie stores which caters to an older and more sophisticated crowd, as well as Free People, an even higher end brand. Urban Outfitters now has over 150+ namesake stores located in the United States and Canada. 2. Urban Outfitters has its headquarters In Philadelphia…

    • 564 Words
    • 3 Pages
    Good Essays
  • Good Essays

    TOPSHOP (women) vs Urban Outfitters (women) Topshop was established in 1964 within a Sheffield department store called Peter Robinson in U.K. In 1974, Topshop was taken out of Peter Robinson and set up as a standalone retailer. It is a chain retail clothing store that operates in more than 20 countries. It is part of Arcadia Group, which was also owns a number of well-know outlets including Burton, Dorothy Perkins, Miss Selfridge and Wallis. It is mainly known for women's clothing and its primary…

    • 1206 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    Urban Outfitters Continuing Case Study: Managing a business 1. Explain how Urban Outfitters’ management ensures that no two stores are the same. Each store 's management team impacts the design of that store. The Urban Outfitters’ management ensures that no two stores are the same with inspiration of all sorts. They sell originality. The store is a mixture of experience. It 's very demonstrative. Employees also put their own ideas in the store layout and I think that is the most important…

    • 566 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    BUS 100 Introduction to Business Assignment #2 Urban Outfitters Continuing Case Study Part 4: Marketing a Business November 22, 2010 1. Explain why Sears or Wal-mart cannot effectively create a trendy counterculture image. There are many reasons that Wal-mart cannot effectively create a trendy counterculture image. First if you look at what a counterculture image actually is, which are kinds of subcultures that deliberately oppose certain aspects of what’s is main stream for example…

    • 884 Words
    • 4 Pages
    Satisfactory Essays
  • Good Essays

    March 8th 2011 Topic Report 1: Experiential Branding Urban Outfitters Urban Outfitters, founded in 1970, occupies more than 130 stores throughout the United States, Canada, and Europe. They offer a "lifestyle-specific shopping experience for the educated, urban-minded individual" for consumers ranging in age from eighteen to thirty years old. Urban Outfitter's main product categories include art, music, and fashion, each of which can be broken down in to further categories. Their fashion…

    • 781 Words
    • 4 Pages
    Good Essays
  • Best Essays

    Apparel Stores: Industry Analysis through Urban Outfitters, Inc. The apparel store industry within the USA is a highly competitive market, consisting of number of companies that are willing to fight for their share of the market. To remain afloat in this business, corporations must be highly innovative, price-conscious, knowing the trend, and with great responses to consumer needs. Each company within this industry must be aware of the competitors’ move, trying to match every trends and benefits…

    • 3773 Words
    • 16 Pages
    Best Essays
  • Satisfactory Essays

    Urban Outfitters Continuing Case Study: Creating a business. 1 Introduction: The purpose of this report is to investigate the challenges of setting up a business and the difference between the major forms of business; particularly, niche markets as compared to the larger mainstream markets. Define three (3) challenges when setting up a business. Explain why they are challenges. The three main challenges when setting up a business are: cash flow, product…

    • 1132 Words
    • 5 Pages
    Satisfactory Essays