Ups Research Paper
Table of Contents
Table of Contents
Executive Summary 3
Strategic Analysis for UPS 4
Organizational Plan for UPS 4
Companies 5
Services 6
The Marketing Plan for UPS 11
Whiteboard Campaign 11
NASCAR Campaign 11
The Operating Plan for UPS 12
Global Trade 13
Infrastructure 14
Customs 14
The Financial Plan for UPS 15
Results 15
Cash Position 16
Supporting Documents 16
UPS FACT SHEET 16
Awards 18
Conclusion 18
References 19
Executive Summary
In 1907, a 19 year old entrepreneur James E. Casey and his partner developed a business for the Seattle, Washington area that provided quality messenger services. Within a century, the company managed to globalize the industry of delivery services along with a name many have come to know - UPS. Although their primary business is the time-definite delivery of packages and documents, they have also extended their capabilities in recent years to encompass the broader spectrum of services known as supply chain solutions, such as freight forwarding, customs brokerage, fulfillment, returns, financial transaction and even repairs. UPS is also the leading provider of less-than-truckload transportation services. The inner workings and strive for success shows how this fortune five hundred company strategically built this empire from the ground up, and in the process cloned the famous marketing slogan: “What can brown do for you?”
UPS ranked No. 3 in the Reputation Institute's Reputation Pulse 2009 study of the most reputable companies in the U.S. The company has been recognized every year since the study began in 2006. Synchronizing the world as we know it, UPS has managed to master this task with such poise and ease by developing an understanding of doing business around the world.
Strategic Analysis for UPS
When developing strategies, analysis of the organization and its environment as it is and how it may develop in the future, is important to the organizations success. UPS’s growth strategy takes
Table of Contents
Executive Summary 3
Strategic Analysis for UPS 4
Organizational Plan for UPS 4
Companies 5
Services 6
The Marketing Plan for UPS 11
Whiteboard Campaign 11
NASCAR Campaign 11
The Operating Plan for UPS 12
Global Trade 13
Infrastructure 14
Customs 14
The Financial Plan for UPS 15
Results 15
Cash Position 16
Supporting Documents 16
UPS FACT SHEET 16
Awards 18
Conclusion 18
References 19
Executive Summary
In 1907, a 19 year old entrepreneur James E. Casey and his partner developed a business for the Seattle, Washington area that provided quality messenger services. Within a century, the company managed to globalize the industry of delivery services along with a name many have come to know - UPS. Although their primary business is the time-definite delivery of packages and documents, they have also extended their capabilities in recent years to encompass the broader spectrum of services known as supply chain solutions, such as freight forwarding, customs brokerage, fulfillment, returns, financial transaction and even repairs. UPS is also the leading provider of less-than-truckload transportation services. The inner workings and strive for success shows how this fortune five hundred company strategically built this empire from the ground up, and in the process cloned the famous marketing slogan: “What can brown do for you?”
UPS ranked No. 3 in the Reputation Institute's Reputation Pulse 2009 study of the most reputable companies in the U.S. The company has been recognized every year since the study began in 2006. Synchronizing the world as we know it, UPS has managed to master this task with such poise and ease by developing an understanding of doing business around the world.
Strategic Analysis for UPS
When developing strategies, analysis of the organization and its environment as it is and how it may develop in the future, is important to the organizations success. UPS’s growth strategy takes
References: UPS (2009). Retrieved October 7, 2009, From http://pressroom.ups.com/Press+Releases/Archive/2009/Q2/UPS+Expanding+Global+Network+of+Field+Stocking+Locations UPS (2009). Retrieved October 7, 2009, From http://www.upsmailinnovations.com/ UPS (2009). Retrieved October 7, 2009, From http://www.ups.com/content/us/en/about/index.html?WT.svl=Footer UPS (2009). Retrieved October 7, 2009, From http://www.theupsstore.com/ UPS (2009). Retrieved October 7, 2009, From http://whiteboard.ups.com/ UPS (2009). Retrieved October 7, 2009, From http://www.community.ups.com/ UPS (2009). Retrieved October 7, 2009, From http://investor.shareholder.com/ups/