University Of Phoenixstrategic Management And Planning Case Study
University of PhoenixStrategic management and planning is a very important part of all businesses. Without strategic management and planning most businesses will fail. Each business has had a strategic plan formulated at one point. After the plan is formulated then it is implemented and finally controlled.
Strategic Management and PlanningStrategic management and planning is defined as "the set of decisions and actions that result in the formulation and implementation of plans designed to achieve a company's objectives" (Pearson and Robinson 2004).
The plan is made up of nine tasks:•Making the companies mission•Analyzing the companies internal condition and capabilities•Assessing the companies external environment•Analyzing the companies …show more content…
This spa is a place where one can come to relax and be pampered. Simple Pleasures will have hair stylists, nail technicians, estheticians, and massage therapists as well as offering hair and skin products for sale. When operating a business such as Simple Pleasures, a strategic plan is very important. One needs to be prepared when going into a business and a strategic plan is there to help keep one on …show more content…
These products will range from masks, to shampoo and hairspray. There are many global factors that can affect a business. By selling their product globally, Simple Pleasures is opening the door to more competition. These types of products are sold all over the Internet. In doing a Google search on the Internet one is bound to find many websites. After searching for "health and beauty on the internet", the results were an astounding 34,700,000. Making sure Simple Pleasures is at the top of this list would be very difficult. Good advertising is key. Letting the clients know that they can order the products online is a good way to get the word out. A recommendation would be to advertise on the local television channels as well as the local radio stations. Between this and the clients own word-of-mouth, and Internet searches, the website should sell a decent amount of products. Another important aspect is the website itself. Making the website simple to use, and eye catching will help get sales as well. It will probably be slow at first but eventually things will pick
Strategic Management and PlanningStrategic management and planning is defined as "the set of decisions and actions that result in the formulation and implementation of plans designed to achieve a company's objectives" (Pearson and Robinson 2004).
The plan is made up of nine tasks:•Making the companies mission•Analyzing the companies internal condition and capabilities•Assessing the companies external environment•Analyzing the companies …show more content…
This spa is a place where one can come to relax and be pampered. Simple Pleasures will have hair stylists, nail technicians, estheticians, and massage therapists as well as offering hair and skin products for sale. When operating a business such as Simple Pleasures, a strategic plan is very important. One needs to be prepared when going into a business and a strategic plan is there to help keep one on …show more content…
These products will range from masks, to shampoo and hairspray. There are many global factors that can affect a business. By selling their product globally, Simple Pleasures is opening the door to more competition. These types of products are sold all over the Internet. In doing a Google search on the Internet one is bound to find many websites. After searching for "health and beauty on the internet", the results were an astounding 34,700,000. Making sure Simple Pleasures is at the top of this list would be very difficult. Good advertising is key. Letting the clients know that they can order the products online is a good way to get the word out. A recommendation would be to advertise on the local television channels as well as the local radio stations. Between this and the clients own word-of-mouth, and Internet searches, the website should sell a decent amount of products. Another important aspect is the website itself. Making the website simple to use, and eye catching will help get sales as well. It will probably be slow at first but eventually things will pick