United Ostomy Network (Uon) Meeting the Differentiation Challenge
The demographic profile of the general ostomy population and the results from the surveys has created the facts needed to make the following recommendations on the following:
1. What does the survey tell us about the demographic profile of the general ostomy population within North America
2. Is the current survey constructed well enough to collect decisionable / actionable data in the future? 3. Should UON invest in designing a website which will differentiate themselves from others with quality information which is not available on other websites
Before I analyzed the data from the surveys, I looked at several websites which offer similar information.
I found the websites very unorganized and not user friendly or intuitive. The data was also not very specific to the general ostomy population. One link on a website will take you to reference materials that are not specific about ostomy conditions. Although these are opinions, I feel they are well substantiated through my years of experience as a web designer.
Beginning to unravel the facts around what does the survey data tell us about the respondents?
The data collected from the surveys paint an interesting story. In order to make a decision on investing in a redesign of the UON website, the data must tell us that there are people wanting this kind of information and are comfortable in using the internet for it.
So what are the characteristics of the respondent?
Let’s discuss what the respondent of this survey looks like.
55% of respondents were female and 45% male with an average age of 60 years old. Of these individuals, there is a balanced distribution of age and stoma type and age to gender type. There are only a few data points which are higher and that’s for men with ileostomy and females with colostomy in the 60 – 70 year range as shown in graph 1.
9
8
Female - multiple
Female - colostomy stoma
7
Female - ileostomy stoma
6
Female - I'm not certain what it is
Female -
1. What does the survey tell us about the demographic profile of the general ostomy population within North America
2. Is the current survey constructed well enough to collect decisionable / actionable data in the future? 3. Should UON invest in designing a website which will differentiate themselves from others with quality information which is not available on other websites
Before I analyzed the data from the surveys, I looked at several websites which offer similar information.
I found the websites very unorganized and not user friendly or intuitive. The data was also not very specific to the general ostomy population. One link on a website will take you to reference materials that are not specific about ostomy conditions. Although these are opinions, I feel they are well substantiated through my years of experience as a web designer.
Beginning to unravel the facts around what does the survey data tell us about the respondents?
The data collected from the surveys paint an interesting story. In order to make a decision on investing in a redesign of the UON website, the data must tell us that there are people wanting this kind of information and are comfortable in using the internet for it.
So what are the characteristics of the respondent?
Let’s discuss what the respondent of this survey looks like.
55% of respondents were female and 45% male with an average age of 60 years old. Of these individuals, there is a balanced distribution of age and stoma type and age to gender type. There are only a few data points which are higher and that’s for men with ileostomy and females with colostomy in the 60 – 70 year range as shown in graph 1.
9
8
Female - multiple
Female - colostomy stoma
7
Female - ileostomy stoma
6
Female - I'm not certain what it is
Female -