Unit of Analysis and Sampling Strategy

Topics: Scientific method, Quantitative research, Qualitative research Pages: 6 (1359 words) Published: August 25, 2013
3.1 Chapter introduction
•€€€€€€€€€What is the purpose of this chapter? •€€€€€€€€€How sections constituting this chapter?  
3.2 Unit of analysis & sampling strategy
•€€€€€€€€€Who was your target sample or respondents and why? •€€€€€€€€€How did you sample or recruit the respondents? Probability versus non-probability sampling? •€€€€€€€€€How many people did you recruit and why? •€€€€€€€€€Refer to journal articles to understand how to decide a sampling strategy.  

3.3 Research design
•€€€€€€€€€Which research method did you use and why? Qualitative versus quantitative? •€€€€€€€€€Please note that students often provide textbook-based rationale in this chapter (e.g. it’s quick and cheap and easy to administer). •€€€€€€€€€Be very specific with your rationale, try to link to your research objectives and the theoretical or managerial outcomes that you wish to achieve.  

3.4 Questionnaire design and administration (OR 3.4 Interviewing Process and Protocol) •€€€€€€€€€The section title will vary depending on whether you opted for a quantitative or qualitative method. •€€€€€€€€€If you’re doing a QUALITATIVE research, this section should be Interviewing Process and Protocol. •€€€€€€€€€You need to specify how many sections you will have in the questionnaire, what purpose of each section, and how many questions in each section. •€€€€€€€€€Questionnaire administration is about the process (e.g. online versus offline versus face-to-face) that you have applied in collecting questionnaire data. •€€€€€€€€€If you’re planning to MIX your questionnaire administration process, please ensure you have a good rationale for doing so. •€€€€€€€€€A table can be used to summarise your questionnaire design, see an example.  

Table X: Questionnaire structure
|No. of section |Objective/purpose of the section |No. of questions | |1 |XXX |XXX | |  |  |  |

• In this section I will also expect you to include a table summarising the theoretical factors under investigation and the journal articles you have used to develop the questions or measurement statements. Table X: Development and sources of survey questions

|Theoretical factors |Measurement items/statements |Adapted from | |e.g. perceived online quality |•€€€€€€€€€the website is easy to use |Merrilees & Charles (20XX) | | |•€€€€€€€€€the website has attractive design| | | |•€€€€€€€€€the website's layout appeals to | | | |me | |

•€€€€€€€€€For QUALITATIVE research, in this section, you need to explain how and who conducted the in-depth interviews or focus groups. •€€€€€€€€€How many interviews or focus groups did you conduct? •€€€€€€€€€How many interview questions did you use and WHY?  

3.5 Data analysis strategy
•€€€€€€€€€Explain and justify WHAT statistical analyses you have used in terms of profiling your respondents and testing hypotheses. •€€€€€€€€€Read the SPSS handbook for justification. •€€€€€€€€€In this section, you DON’T need to present the results because it will be in Chapter 4 Results and Discussion. •€€€€€€€€€This section is merely designed to describe and justify your data analysis plan. •€€€€€€€€€For QUANTITATIVE method, you should clearly describe how to test the VALIDITY and RELIABILITY of your data. •€€€€€€€€€All these bullet points also apply to QUALITATIVE Research, particularly in regards to VALIDITY and...
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