Unit II

Topics: Department store, Income, Target market Pages: 3 (661 words) Published: February 16, 2015

Fe’nix Del Sur Case Study
Michael Palma
MBA 5841-13F-2, Strategic Marketing
August 19, 2013

Fe’nix Del Sur Case Study

This is a paper on the case study of Fe’nix Del Sur, a company that sells large variety of artifacts belonging to South American and African. The paper will describe the use of DECIDE process for evaluating decisions of the company, analyze the four analytical categories for examining the case. It also describes the market of Fe’nix Del Sur, it’s possible target markets being considered by Fe’nix Del Sur and also explain Fe’nix’s distinctive competency (Kerin & Peterson, 2010). DECIDE process

Kerin and Peterson use the DECIDE process in which a problem statement is clearly defined and established. In this case, one problem identified was lack of supply that has forced the company to search new buyers. Then it also cause Fe’nix Del Sur, to use decision factors for finding the alternative courses of action like by identifying extra buyers or by exploring department store chain. Another step in evaluating the decision is considering all important information related to its alternatives. The artifacts have been reduced by increasing competition. The market has become full of replicas that have affected the trust issues. Then comes the fourth step which involves identification if best alternatives. This step increases the company’s revenue and profits. To meet the ethical violations, company made clear to its customers that it is selling both replicas and authentic replicas by creating price differentiation presented by the mass-merchandise department store. This strategy reduces the chances of misleading the customers and also increase the transparency level and it restore the trust. Its final stage is development and implementation plan for he selected alternative. Analytical Categories

The four analytical categories to examine when formulating a case study...
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