Unit 9 P4 Consumer Behaviour Context
Consumption Behaviour Context
Why people buy Iphones People buy Iphone 's for many different reasons. Some of the common factors as to why people buy Iphones is because of premium quality, excellent performance, smooth operating software, designed to perfectly fit the palm of your hands, position in smart phone industry, excellent camera. External factors that affect consumers behaviour to purchase the Iphone are factors such as trends in society, friends/peers/ families owning the product, previous purchase experience with the same brand leading to satisfaction.
(Iphone consumer behaviour): Brand loyal customers make up a lot of the consumers of the Iphone. Some Consumers love to be the first ones to get their hands on the newest …show more content…
For example, in advertisements they tend to show the newest Iphones in such a way that makes the user believe that it is indeed a new revolution in smart phone technology when in actuality it is a similar phone to it 's predecessor with a few technological/dimension upgrades. This causes a lot of people to buy it believing that they absolutely have to own it to be up to date with the advanced society we live in today. It has come to a point where if you own a phone that is more than a year since release you are considered to be living in the …show more content…
This stage occurs when the consumer has identified that there is a problem, be it small or large. In the case of Iphones, the consumer runs into the first stage of the decision making process when one of the following 3 scenarios take place. The first scenario is when friends/peers/ society in general is going towards the trend of Iphones. In this scenario, consumers want to be socially accepted and “fit in” with the crowd and so they want to solve this problem and achieve the desired state to fit in with their friends. The second scenario is when the consumers current phone is unsatisfactory and they need to purchase a new phone. With the way Apple tends to advertise their products, the consumer is very likely to consider purchasing the Iphone at some point during their problem recognition stage of the decision making process. The third scenario is when there is a new Iphone being released. The consumer is convinced that the new Iphone will give them their desired/ideal state. This last scenario could be a blend of all three scenarios: friends and society might all be wanting to purchase this new release and their current phone could pale in comparison to the new
Why people buy Iphones People buy Iphone 's for many different reasons. Some of the common factors as to why people buy Iphones is because of premium quality, excellent performance, smooth operating software, designed to perfectly fit the palm of your hands, position in smart phone industry, excellent camera. External factors that affect consumers behaviour to purchase the Iphone are factors such as trends in society, friends/peers/ families owning the product, previous purchase experience with the same brand leading to satisfaction.
(Iphone consumer behaviour): Brand loyal customers make up a lot of the consumers of the Iphone. Some Consumers love to be the first ones to get their hands on the newest …show more content…
For example, in advertisements they tend to show the newest Iphones in such a way that makes the user believe that it is indeed a new revolution in smart phone technology when in actuality it is a similar phone to it 's predecessor with a few technological/dimension upgrades. This causes a lot of people to buy it believing that they absolutely have to own it to be up to date with the advanced society we live in today. It has come to a point where if you own a phone that is more than a year since release you are considered to be living in the …show more content…
This stage occurs when the consumer has identified that there is a problem, be it small or large. In the case of Iphones, the consumer runs into the first stage of the decision making process when one of the following 3 scenarios take place. The first scenario is when friends/peers/ society in general is going towards the trend of Iphones. In this scenario, consumers want to be socially accepted and “fit in” with the crowd and so they want to solve this problem and achieve the desired state to fit in with their friends. The second scenario is when the consumers current phone is unsatisfactory and they need to purchase a new phone. With the way Apple tends to advertise their products, the consumer is very likely to consider purchasing the Iphone at some point during their problem recognition stage of the decision making process. The third scenario is when there is a new Iphone being released. The consumer is convinced that the new Iphone will give them their desired/ideal state. This last scenario could be a blend of all three scenarios: friends and society might all be wanting to purchase this new release and their current phone could pale in comparison to the new