Unit 9 P4 Business

When I come to market my business, I will seek to create the following marketing materials, which can be used in varying ways and for varying purposes.

Setup a website, which will be included on all of my printed marketing materials. I will also ensure that the website contains the relevant meta tags within it to ensure that it’s listed as one of the primary results in a search when particular criteria is entered (i.e. Stockport childminder). I will also consider periods of Google Paid Searches initially to ensure that my website is given maximum exposure whilst I’m establishing my business. The website will contain:
• My name and company name
• Mobile number
• Function to be able to email me through the site
• Broad description of my
Giving them something to take away with them will help them to digest the information more easily as they’re unlikely to remember a lot of the conversation we have during the first ‘interview’ sessions
• The handouts will contain the following information:
- Information about the benefits of a childminder as your chosen form of childcare
- Information about choosing a childminder and things to look for (tailored to my strengths)
- A summary of what I offer, including any USPs which will differentiate me from the competition
- FAQs of parents in a similar situation, with answers tailored to the standard of care I offer

I plan to advertise my services in the following locations:
• Family Info Link website (free of charge listing)
•