Unit 9 Ice cream galore
P1 till P5.
[plaats hier het logo van het ROC]
Ice Cream Galore
A. Van Bever
Guided Learning Hours
Unit Number and Title
BTEC National, level 3, National in Business
Unit 9: Creative Product Promotion
In this Assignment you will have opportunities to provide evidence against the following criteria:
To achieve the criteria the evidence must show that the learner is able to:
Learning Outcome Achieved?
P1 describe the promotional mix used by two selected organisations for a selected product/service
explain the role of promotion within the marketing mix for a selected product/service
explain the role of advertising agencies and the media in the development of a successful promotional campaign
explain the reasons behind the choice of media in a successful promotional campaign
design a promotional campaign for a given product/service to meet the needs of a given campaign/creative brief
explain how promotion is integrated with the rest of the marketing mix in a selected organisation to achieve its marketing aims and objectives
explain the advantages and disadvantages of using professional agencies in ensuring promotional success
provide a rationale for a promotional campaign.
evaluate and justify the use of an appropriate promotional mix with respect to business and marketing objectives for the selected organisation
evaluate an existing,