The Role of Advertising Agencies in the Development of Successful Promotional
P3 – Explain the role of advertising agencies in the development of successful promotional campaign Advertising is considered by many major organisations as a powerful marketing tool to increase sales and can enhance the image of their company/brand. They are also service provide who create an effective advert for their client company to help them meet their business objectives or built their brand image at a price. As there can be high competition in the market that a business operates in, advertising agency can provide service in creating, attracting attention, unique and memorable adverts. This is because advertising agency has specialist team who are responsible for researching the target market. So they know how to connect with the consumers very well. Before starting out any campaign or developing any ideas such agency tries to understand the product or the company. They try to get well acquainted with the client company and understand what they are trying to achieve. This information they collect is very essential as to create the commercial to the client of the satisfactory.
Saatchi and Saatchi
Saatchi and Saatchi is one of the well-known creative agencies famous for their adverts. It was founded by brothers Maurice and art collector Charles in 1970.This agency operates globally in 80 countries and has 140 offices. It employs around 6,500 people. Their clients include some of the major companies such as Visa, T- Mobile, Olay, Guinness, and Ariel and so on. As a creative agency, they have to understand what their client want achieve out of the advert. This could be building their image, create interest in people, get the message across and to create a desire for them to buy. Once they know what their client wants to achieve, they start creating and developing an effective advert or marketing campaign to meet the objective of the client’s company. They create their advert through different forms of media such as the internet, TV, magazine, newspaper and so
Saatchi and Saatchi
Saatchi and Saatchi is one of the well-known creative agencies famous for their adverts. It was founded by brothers Maurice and art collector Charles in 1970.This agency operates globally in 80 countries and has 140 offices. It employs around 6,500 people. Their clients include some of the major companies such as Visa, T- Mobile, Olay, Guinness, and Ariel and so on. As a creative agency, they have to understand what their client want achieve out of the advert. This could be building their image, create interest in people, get the message across and to create a desire for them to buy. Once they know what their client wants to achieve, they start creating and developing an effective advert or marketing campaign to meet the objective of the client’s company. They create their advert through different forms of media such as the internet, TV, magazine, newspaper and so