Unit 8 E-Commerce M1 Promoting E Commerce

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Businesses using e-commerce need to advertise. This can be done by advertising in newspapers, on the radio, on television, public speaking, posters and flyers and even online.
Sponsoring your site in search engines ~ Most people look for things on the internet, by using search engines, especially if you don’t know the web address. These include, Google, Ask Jeeves and Bing. When you search something, a list pops up of all the web addresses, with the word, or phrase that you typed in. There’s a competition between businesses in who can get to the top, so the most amount of people will see and even click on their website and their most likely to receive the most business. Search engines look for the search term entered within the sites they’ve collected. Searches are then listed in their determination of how relevant the site’s content is to the term entered. To make sure your site gets the most views as possible, you can pay to make sure that the site has priority and be at the top in searches on search engines, regardless of the amount of relevance to the term. It costs quite a bit of money but would be effective.

Newsgroups and forums ~ Newsgroups and forums is an online discussion site where people from different places can create a conversation by posting messages. For example, TripAdvisor is a website of people’s reviews of places they have been around the world and has a travel forum where uses can share experience, gain people’s opinions and get answers to questions and queries fast. Newsgroups and forums alike, can advertise to particular types of people, for example, a company selling clothing items, would advertise on a fashion forum. The websites URL can be posted on newsgroups and forums. This is a good way of promoting, and promoting to specific group people, great if your website is in the niche market. Also, if someone opens your site up and likes it, their likely to say their comments, however they may spread criticisms and negative

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