Unit 7
Nanjing University of Posts and Telecommunications
IMPORTANT: YOUR ASSIGNMENT WILL NOT BE ACCEPTED FOR ASSESSMENT WITHOUT THE COVERING SHEETS!
|Unit level: |Unit no: |Lecturer: |
| |7 | |
|Unit Title: BUSINESS STRATEGY |Date of issue: |Submission Deadline: |
| | | |
| | | |
Assignment No: 1
Title: FORMULATING AND IMPLEMENTING A BUSINESS STRATEGY
Scenario
Nokia-Microsoft smartphone alliance doubted by insiders, markets
On Friday, February 11th, 2011 Nokia announced a smartphone alliance with Microsoft. Nokia will ditch it successful, but declining Symbian OS for Microsoft’s Windows Phone 7. Analysts questioned Nokia’s move, and Nokia stock dropped 14 percent on the news.
Inside the Nokia-Microsoft alliance
The Nokia-Microsoft smartphone alliance has left industry experts wondering why the largest handset maker in the world would have anything to do with Microsoft. Nokia will be replacing its Symbian OS, which was the industry leader with a 36.6 market share in the fourth quarter of 2010, with Windows Phone 7. Windows Phone 7 has so few users it doesn’t show up on a list that includes Android with a 25.5 percent market share and iOS at 16.7 percent. Nokia said Windows Phone 7 will now be its “principle smartphone strategy.” Microsoft and Nokia will team up to develop and market smartphones.
Microsoft’s Bing will be
IMPORTANT: YOUR ASSIGNMENT WILL NOT BE ACCEPTED FOR ASSESSMENT WITHOUT THE COVERING SHEETS!
|Unit level: |Unit no: |Lecturer: |
| |7 | |
|Unit Title: BUSINESS STRATEGY |Date of issue: |Submission Deadline: |
| | | |
| | | |
Assignment No: 1
Title: FORMULATING AND IMPLEMENTING A BUSINESS STRATEGY
Scenario
Nokia-Microsoft smartphone alliance doubted by insiders, markets
On Friday, February 11th, 2011 Nokia announced a smartphone alliance with Microsoft. Nokia will ditch it successful, but declining Symbian OS for Microsoft’s Windows Phone 7. Analysts questioned Nokia’s move, and Nokia stock dropped 14 percent on the news.
Inside the Nokia-Microsoft alliance
The Nokia-Microsoft smartphone alliance has left industry experts wondering why the largest handset maker in the world would have anything to do with Microsoft. Nokia will be replacing its Symbian OS, which was the industry leader with a 36.6 market share in the fourth quarter of 2010, with Windows Phone 7. Windows Phone 7 has so few users it doesn’t show up on a list that includes Android with a 25.5 percent market share and iOS at 16.7 percent. Nokia said Windows Phone 7 will now be its “principle smartphone strategy.” Microsoft and Nokia will team up to develop and market smartphones.
Microsoft’s Bing will be