Unit 41

Powerful Essays
Topics: Retailing
Understanding Retailing
2013
Jeroen
Deltion College
31-1-2013

Inhoud P1 2 P2 8 P3 16 P4 22

P1
Describe structure and organisation of the retail sector.
Definition of retailing:
Retailing is to provide services and products to make profit. Retailing consists of the sale of goods for personal or household consumption operating from an appropriate location offering wide range of access to its target audience. For example a supermarket like C1000.
Ensuring enough stock is available to meet customer demand is very important. Ways and places in which retail is conducted.

Classification of types of store
There are many types of retail stores as you can see in the table below. Type or retailer | Example | Independent | De vrolijke aap (a toy store in Heino) | Multiple chains | Intertoys, Dixons | Supermarkets | C1000, Jumbo, Albert heijn | Department stores | Bijenkorf | Catalogue stores | Whekamp.nl | Discount stores | OP = OP shop |

Emerging store types
There are a lot of new store formats for example: * Outlet Stores * Factory Shops * Factory Outlets * Television channels * Internet traders

Factory shops
The factory shop is a shop attached to a factory. A factory shop sells normally products that are imperfect produced in the adjacent factory. In other words goods that may not be satisfactory produced in nearby factory. For example: The factory shop is offering a wide range of merchandise such as: * Football * Electricals * Toys and Gifts * Beauty and Fragrance
This is all discounted. A lot of what they sell is branded or is originally made for other high street stores and supermarkets.

Television sales channels
A lot of companies that provide have a shopping channel such as “thuiswinkelen” this allows the consumer to order online by phone.

E –Retailing
The internet changed our way of shopping, and is gaining in popularity more and more. This has three advantages: *

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