It is important that McDonalds Corporation makes sure that any of their widely attractive and competitive marketing activities are produced within the constraints of the law. Consumer protection involves defending consumers by giving them a way to get reparations for damage cause because of faulty products. Therefore, McDonalds should keep up with changes in the law and landmark rulings to make sure any marketing in which they are developing won't be illegal.
Sales of Goods Act 1979
This act requires traders to sell goods whether that is written, verbal or graphical descriptions, they should be correctly and accurately described as well as being a satisfactory quality. This means that the condition of the product should include how …show more content…
The products that they sell cannot be falsely advertised stating they are very healthy as by law, the amount of calories, fat, carbohydrates and sugar are all ingredients must be state on the packaging. It must be shown to potential customers exactly what products they sell and the quality must meet the standards as they are advertised. If not, this could lead to fines and imprisonment. Also, if a customer has a dispute of a member of McDonalds about the calories of a burger, the customer would then be informed exactly how many calories are in a burger as they are stated on every bit of packaging for exactly what is in the …show more content…
Another example includes the animal rights pressure group; PETA launched a global campaign again McDonalds regarding animal rights issues and have created a billboard campaign disregarding McDonald’s non guilty claims which tried to make the fast-food giants listen to their views against animal welfare and