Unit 4 Business Communication Task 1
Introduction
In this assignment I am required to explain the different types of business information used by the business organisation that I have chosen for example; verbal, written, non-verbal, non-written, multimedia etc. I will also be writing their sources and purposes and analysing the different types of information. I will then evaluate the appropriateness of business information used to make strategic decisions. The business that I have chosen is Sainsbury’s. Sainsbury’s is a public limited company (PLC). It is the second largest chains of supermarkets in the United Kingdom in the retailing business. Sainsbury’s was first established with a shop in Drury Lane, and then became the largest grocery retailer in 1922. Sainsbury’s provides food and drink, home and garden, technology, toys, entertainment, clothing and much more for their customers. This comes under the tertiary sector business that provides a valuable service that customers and other businesses are prepared to pay for. From where they had first started throughout the years they have expanded it by selling different varieties of products to satisfy their customers as well as giving them new products to purchase.
Types of Information
Source
Purpose
Analysis
Verbal- Face to face communication about sales reports between staff and sales manager (meetings).
Internal Source- Marketing Department. This is because this department deals with sales as they can give information about the results of research undertaken by Sainsbury’s.
Face to face discussions could be used by the marketing department to explain/update by communicating sales promotions. Using this opportunity through the meeting the sales manager will also have an overview of how well the employees are doing their job. It is important for Sainsbury’s to have face to face meetings about sales reports often, so that
In this assignment I am required to explain the different types of business information used by the business organisation that I have chosen for example; verbal, written, non-verbal, non-written, multimedia etc. I will also be writing their sources and purposes and analysing the different types of information. I will then evaluate the appropriateness of business information used to make strategic decisions. The business that I have chosen is Sainsbury’s. Sainsbury’s is a public limited company (PLC). It is the second largest chains of supermarkets in the United Kingdom in the retailing business. Sainsbury’s was first established with a shop in Drury Lane, and then became the largest grocery retailer in 1922. Sainsbury’s provides food and drink, home and garden, technology, toys, entertainment, clothing and much more for their customers. This comes under the tertiary sector business that provides a valuable service that customers and other businesses are prepared to pay for. From where they had first started throughout the years they have expanded it by selling different varieties of products to satisfy their customers as well as giving them new products to purchase.
Types of Information
Source
Purpose
Analysis
Verbal- Face to face communication about sales reports between staff and sales manager (meetings).
Internal Source- Marketing Department. This is because this department deals with sales as they can give information about the results of research undertaken by Sainsbury’s.
Face to face discussions could be used by the marketing department to explain/update by communicating sales promotions. Using this opportunity through the meeting the sales manager will also have an overview of how well the employees are doing their job. It is important for Sainsbury’s to have face to face meetings about sales reports often, so that