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Unit 37 Understanding Business Ethics

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Unit 37 Understanding Business Ethics
Unit 37 – Understanding Business Ethics
Explain at least 3 general activities from an ethical viewpoint your chosen business needs to consider in its operational activities. Describe how the business is attempting to show its stakeholders that it is aware of the ethical concerns that apply.
Corporate social responsibility (CSR) CSR is about how companies manage the business processes to produce an overall positive impact on society.
Business ethics
Business ethics is the accepted set of moral values and corporate standards of conduct in a business organization. The specifics of what this actually means can vary from one organization to another.
Task 1/P1
Include the following, which should explain:
Virgin Airlines operational activities
A Virgin Atlantic employee has resigned following allegations she passed on eight celebrities' flight details to paparazzi agency Big Pictures in 2010. Among those reportedly affected were Tottenham Hotspur player Jermaine Defoe, actress Sienna Miller and singer Cheryl Cole, the Guardian reported. Virgin Atlantic has said it is investigating while Defoe's spokeswoman said he was consulting lawyers. The employee has denied the allegations. Other celebrities named by the paper include Ms Cole's ex-husband, the Chelsea footballer Ashley Cole, actresses Scarlett Johansson and Gwyneth Patrol and pop stars Robbie Williams and Nicole Scherzinger. http://www.bbc.co.uk/news/uk-17637277 Virgin started a trial of free Wireless In-flight Entertainment on a few selected air crafts; the idea was to see if flight entertainment boosted annual profits, they wanted to provide state of the art systems including 300 hours of movies, TV shows and music all available on your own device. The device can be accessed on an iPod, iPhone, iPod, and laptops this shows that Virgin is also in touch with modern technology Virgin yet needs to consider potential price changes for the customers and how this might effect them travelling with the company.

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