Unit 3 P4 Marketing Strategy

P3 – Plan marketing for a micro start-up business that is relevant to customer needs a) Marketing definition and opportunity
At East Side we understand that we cannot sell to the whole market, but by knowing the size and trends in the market we will be able to assess future opportunities and predict future sales patterns. The people who will buy from us include middle class – professional people, these individuals can be either high earners or those on a budget. b) Proposed target marketing segments
Age 20-45 years
Sex Male/Female
Occupation Professional people/middle class
Income £18,000 and above

c) Demand for product

The reasons for demand of our products include:
The area is just developing due to the construction
* Leaflets will also be place in the weekly newspaper. * Flyers will also be distributed and interested parties can make an order through the contact details on the flyer. * Our sales team covers every village and town. * We are open 24/7 and do home deliveries to our customers * Loyalty cards which offer benefits to loyal customers

Also a unique feature of East side is the meat department which is the walk-in refrigerated cooler. It is an experience like no other. Customers can stroll through isles of the largest selections of bulk meats, fresh cut meats and provisions; a customer can always be assured to find their favourite cuts. A customer can select a bulk item and have it custom cut by our experienced butcher at no additional charge.

e) How success will be measured

To ensure that our marketing efforts were successful, East Side will check performance in:

* Stock turnover – this will enable us to identify which items or services are slow to sell and which are very popular and to review the product mix
In an effort to include the other aspects of the marketing mix to reach our target customers we will do research to identify which products target customers need and will buy. Offering these will increase sales and profits. Offering products no one wants or which have expensive or unnecessary features will do the opposite. We have to decide on a price, this is the amount of money customers must exchange for the product or service. Price is a key element of the marketing mix as it generates income for the organization. All other elements of the mix incur costs. Therefore, the pricing decision is critical to the success of the organization. Finally, we have to decide where and how the products and services should be placed. b) Image to be developed
The image our promotional plan will reflect is that we are an environmentally friendly business providing for but not limited to the needs of middle class people. c) Costs and schedule for the campaign
A chap an effective way our business will get noticed is by advertising on our business vehicle. We are a small business therefore we will have to spend the available money wisely. We will also advertise through the local newspaper and the internet, this will be very beneficial as both methods are relatively inexpensive newspapers provide timely information and the internet can be directly involved with promotional