Unit 3 M2 Introduction To Marketing Mr B
UNIT 3 - Introduction to Marketing
M2
In this report I will pinpoint and give an explanation about the limitations of the marketing research methods used in my selected organisation being investigated, Tesco Mobile.
Tesco Mobile
There are a lot of limitations of marketing in terms of research. The size of the research, big or small, comes with the possibility of being incorrect; meaning that Tesco also has its limitations to its market research.
Club Cards
The creation of the Tesco club card was a advantageous idea, but the club card can provide incorrect information about the customer who handles the card and give Tesco Mobile the wrong image of the customer, in terms of knowing what that customer likes and want when they're shopping at Tesco Mobile.
This can occur if the club card is handled by someone else who is not the owner(e.g. the owners son), resulting in the actual owner receiving offers and information about things they did not actually purchase. For example lets say the son of the owner of the card it is bought a video game then the actual owner may a lot receive emails/letters about that game or things that are in relation to that game. Tesco believe that everything bought on the card is purchased by its owner, which is not the case sometimes, resulting in invalid information being produced on the club card.
Questionnaires
Questionnaires can be helpful for a company when the questions are produced correctly and given to the right people.
Questionnaire have a low response rate in general, therefore Tesco Mobile shouldn’t have a high expectancy rate of receiving questionnaires back when they send them out to their customers. When questionnaires are posted people tend to just chuck them in the bin because they can't be bothered filling them in a posting it back to Tesco Mobile, even though they got a freepost envelope alongside the questionnaire. Due to the lack of response back with questionnaires you wouldn’t be able to generalise e.g if Tesco
M2
In this report I will pinpoint and give an explanation about the limitations of the marketing research methods used in my selected organisation being investigated, Tesco Mobile.
Tesco Mobile
There are a lot of limitations of marketing in terms of research. The size of the research, big or small, comes with the possibility of being incorrect; meaning that Tesco also has its limitations to its market research.
Club Cards
The creation of the Tesco club card was a advantageous idea, but the club card can provide incorrect information about the customer who handles the card and give Tesco Mobile the wrong image of the customer, in terms of knowing what that customer likes and want when they're shopping at Tesco Mobile.
This can occur if the club card is handled by someone else who is not the owner(e.g. the owners son), resulting in the actual owner receiving offers and information about things they did not actually purchase. For example lets say the son of the owner of the card it is bought a video game then the actual owner may a lot receive emails/letters about that game or things that are in relation to that game. Tesco believe that everything bought on the card is purchased by its owner, which is not the case sometimes, resulting in invalid information being produced on the club card.
Questionnaires
Questionnaires can be helpful for a company when the questions are produced correctly and given to the right people.
Questionnaire have a low response rate in general, therefore Tesco Mobile shouldn’t have a high expectancy rate of receiving questionnaires back when they send them out to their customers. When questionnaires are posted people tend to just chuck them in the bin because they can't be bothered filling them in a posting it back to Tesco Mobile, even though they got a freepost envelope alongside the questionnaire. Due to the lack of response back with questionnaires you wouldn’t be able to generalise e.g if Tesco