COMMUNICATE IN A BUSINESS ENVIRONMENT
Candidate: Frances Chambers
Unit: - 222
Credit Value: 3
This statement demonstrates my knowledge and understanding of Learning Outcomes.
Learning Outcome 1: Understand the purpose of planning communication
Explain why different communication methods are used in the business environment.
Effective communication is vital to the smooth running of a business and various methods of communication are used within a business environment to achieve this. Each form has various benefits to communicate effectively to their designated target audience. When communication is carried out properly it means the sender and receiver both correctly obtain the same information. Each form of communication will be chosen to which is applicable to the situation for example for a one-to-one/ team meeting will be best carried out face-to-face as it is the most effective way to make sure a point is understood properly, as it is a lot more personal and professional. Whereas if a company wants to distribute a monthly newsletter, this wouldn't need to be as personal as a face to face, it could be carried out over email. Therefore this wouldn't mean a employee would have to take time out of work and the messages can be sent on a large scale without taking much time to process. 1.2
Describe the communication requirements of different audiences.
Communication styles need to be adjusted and adapted depending on the target audience and situation. This is determined by considering which mean of communication is most effective whether it be written or verbal. The various requirements that may need to be catered for include age, gender and ethnicity and special needs. For example, younger people have shorts attention spans, while older people are more patient and are able to sit for longer period of time. Another example is making the visual communication more accessible such as large fonts for partially...
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