Assess how the social context may influence the ability of health education campaigns to change behaviour in relation to health.
There are some issues when it comes to looking at how social context may influence the ability of health education campaigns to change behaviour in relation to health. One of these issues is financial constraint. This issue can put pressure on the public to try and fulfil leading a healthy lifestyle. Many people may not be able to afford the prices of healthy foods, for example; fresh fruit and vegetables, because of this they may feel inclined to go for meals which are quick to cook and cheap to buy. For example, eating in fast food restaurants seems to be a popular option, cheap and not much hassle seeing as someone else is cooking their food for them. What they do not know is that by eating this food, they are not maintaining the nutrients they need in order to have a healthy lifestyle.
This is where campaigns come into place to give the public the information they need to know on how to make healthy meals at home which are less costly. A campaign was released called 'Change 4 Life'. A campaign basically encouraging the public to eat well, move more and live longer. Change for life is a society-wide movement who's aim is to prevent people from becoming overweight by encouraging them to eat better and exercise more.
Change for life is the marketing component of the government's response to the high rises in obesity. A way change for life tries to encourage the public to eat well is by providing things like money off vouchers that the public can use in local supermarkets to encourage them to buy more fruit and vegetables for the home, enabling them to add these into the diet there for eating better. It also helps on the financial front as if their excuse was they cannot afford these certain types of foods, the vouchers will help them in being able to afford them. A negative aspect of this campaign