Unit
| |UNIVERSITI TUNKU ABDUL RAHMAN (UTAR) |
| | |
| |FACULTY OF ACCOUNTANCY AND MANAGEMENT (FAM) |
Unit Plan
| |Unit Code & |UKTM2413 STRATEGIC BRAND MANAGEMENT |
| |Unit Title: | |
| |Course of Study: |Bachelor of International Business (Hons) |
| |Year of Study: |Year Two Trimester One, Two and Three |
| | | |
| |Year and Trimester: |201301 |
| |Credit Hour |3 credit hours |
| |Lecturing hours and |2 hours lecture per week for the duration of 14 weeks |
| |Tutoring hours |1.5 hours tutorial per week for the duration
| | |
| |FACULTY OF ACCOUNTANCY AND MANAGEMENT (FAM) |
Unit Plan
| |Unit Code & |UKTM2413 STRATEGIC BRAND MANAGEMENT |
| |Unit Title: | |
| |Course of Study: |Bachelor of International Business (Hons) |
| |Year of Study: |Year Two Trimester One, Two and Three |
| | | |
| |Year and Trimester: |201301 |
| |Credit Hour |3 credit hours |
| |Lecturing hours and |2 hours lecture per week for the duration of 14 weeks |
| |Tutoring hours |1.5 hours tutorial per week for the duration
References: In the text, use such citation as: McClelland’s study (as cited in Coltheart, 1993) suggests that … Note: Refer to the official web site of APA for more information. http://www.apastyle.org Language Explained: CITING means formally recognizing, within your text, the resources from which you have obtained information. REFERENCE is the detailed description of the items from which you have obtained your information and cited in the text.