Unit 10 D1 + D2
To: N Talty-Nangle
From: Zaid Khan
Date: 16/11/12
Terms of Reference
In this essay I will be explaining and evaluating the method chosen and used by Pinewood Hotel in order to gain a better insight onto how aspects of their website are rated, and how it compares to their competitors. In addition to this, I will evaluate the findings that were gained from the research method used by the researchers at Pinewood Hotel.
Procedure
The information used in this report was gained from several different sources. For example, I have used information from my P4 survey, as well as my P3, M2 presentation and my M1 table of various data collection methods.
Findings
To begin within the p4 task, we had to design and construct a questionnaire using surveys which included 15 questions. These questions were based on the market research objectives which were to investigate the various aspects of pinewood hotels website is, as well as comparing the company’s website to its competitors, to enquire about the quality of the online services, how accessible the company’s website is. The aim was to have 30 people fill the surveys out, 15 females, and 15 males. The surveys using questionnaires were presented face to face and included a variety of closed and open questions so we could gain enough information so it can enable the business clients to make necessary decisions/changes. I will contrast and compare my method of surveys to other data collection methods used in the case study.
The data collection method I used was surveys. This was different to the methods highlighted in the Pinewood Hotels’ case study such as; Focus Groups and interviews. The difference between the two methods was that focus groups and interviews tend to have more qualitative data, as people will express their opinions and views in person, which can enable the market researcher to get a better insight into whether the people wanted real time information on the company’s website. This would be different to my
From: Zaid Khan
Date: 16/11/12
Terms of Reference
In this essay I will be explaining and evaluating the method chosen and used by Pinewood Hotel in order to gain a better insight onto how aspects of their website are rated, and how it compares to their competitors. In addition to this, I will evaluate the findings that were gained from the research method used by the researchers at Pinewood Hotel.
Procedure
The information used in this report was gained from several different sources. For example, I have used information from my P4 survey, as well as my P3, M2 presentation and my M1 table of various data collection methods.
Findings
To begin within the p4 task, we had to design and construct a questionnaire using surveys which included 15 questions. These questions were based on the market research objectives which were to investigate the various aspects of pinewood hotels website is, as well as comparing the company’s website to its competitors, to enquire about the quality of the online services, how accessible the company’s website is. The aim was to have 30 people fill the surveys out, 15 females, and 15 males. The surveys using questionnaires were presented face to face and included a variety of closed and open questions so we could gain enough information so it can enable the business clients to make necessary decisions/changes. I will contrast and compare my method of surveys to other data collection methods used in the case study.
The data collection method I used was surveys. This was different to the methods highlighted in the Pinewood Hotels’ case study such as; Focus Groups and interviews. The difference between the two methods was that focus groups and interviews tend to have more qualitative data, as people will express their opinions and views in person, which can enable the market researcher to get a better insight into whether the people wanted real time information on the company’s website. This would be different to my