Unit 10
|
| BTEC LEVEL 3 EXTENDED DIPLOMA IN BUSINESS | UNIT 10: MARKET RESEARCH IN BUSINESS | | P1:Describe types of market research | teetoy | 21/092012 | |
Contents INTROUDCTION TO MARKET RESEARCH 2 INTRODUCTION TO THE COMPANY 2 TYPE OF RESEARCH I WOULD USE FIRST 2 SECONDARY RESEARCH 2 Internal research 2 External research 3 PRIMARY RESEARCH 3 Questionnaires 3 Focus group 3 Survey 3 QUANLITATIVE RESEARCH 4 QUANTITATIVE RESEARCH 4 Source list 5
INTROUDCTION TO MARKET RESEARCH
Market research can be referred to as the process of gathering information about a market, product or services or customers. Market research is a specific area of marketing that informs businesses like Kellogg’s about the things consumers need, how best to design products to answer those needs and how to advertise those products to consumers. Market research helps Kellogg’s to plan ahead, for example looking at what products or extensions it should develop and for whom.
INTRODUCTION TO THE COMPANY
Kellogg Company is a producer of cereal and convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles, and vegetarian foods. The company's brands include the following Corn Flakes, Keebler, Pop-Tarts, Eggo, Cheez-It, Nutri-Grain, Rice Krispies, Bear Naked, Morningstar Farms, Famous Amos, Special K, All-Bran, Frosted Mini-Wheats, Club Crackers and Kashi. Kellogg products are manufactured in 18 countries and marketed in more than 180 countries around the world.
TYPE OF RESEARCH I WOULD USE FIRST
It is more cost-effective for Kellogg’s to conduct secondary research before they start conducting primary research because it allows them to build an understanding of the market and identify any major barriers before committing to expensive research, it also allows them to develop some assumptions, which means Kellogg’s can use the primary research to test its assumptions.
SECONDARY RESEARCH
| BTEC LEVEL 3 EXTENDED DIPLOMA IN BUSINESS | UNIT 10: MARKET RESEARCH IN BUSINESS | | P1:Describe types of market research | teetoy | 21/092012 | |
Contents INTROUDCTION TO MARKET RESEARCH 2 INTRODUCTION TO THE COMPANY 2 TYPE OF RESEARCH I WOULD USE FIRST 2 SECONDARY RESEARCH 2 Internal research 2 External research 3 PRIMARY RESEARCH 3 Questionnaires 3 Focus group 3 Survey 3 QUANLITATIVE RESEARCH 4 QUANTITATIVE RESEARCH 4 Source list 5
INTROUDCTION TO MARKET RESEARCH
Market research can be referred to as the process of gathering information about a market, product or services or customers. Market research is a specific area of marketing that informs businesses like Kellogg’s about the things consumers need, how best to design products to answer those needs and how to advertise those products to consumers. Market research helps Kellogg’s to plan ahead, for example looking at what products or extensions it should develop and for whom.
INTRODUCTION TO THE COMPANY
Kellogg Company is a producer of cereal and convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles, and vegetarian foods. The company's brands include the following Corn Flakes, Keebler, Pop-Tarts, Eggo, Cheez-It, Nutri-Grain, Rice Krispies, Bear Naked, Morningstar Farms, Famous Amos, Special K, All-Bran, Frosted Mini-Wheats, Club Crackers and Kashi. Kellogg products are manufactured in 18 countries and marketed in more than 180 countries around the world.
TYPE OF RESEARCH I WOULD USE FIRST
It is more cost-effective for Kellogg’s to conduct secondary research before they start conducting primary research because it allows them to build an understanding of the market and identify any major barriers before committing to expensive research, it also allows them to develop some assumptions, which means Kellogg’s can use the primary research to test its assumptions.
SECONDARY RESEARCH