UNIQLO Report

Powerful Essays
Topics: Retailing, Sales
Assessing the potential of organic growth
Fast Retailing can achieve a goal of ¥3 trillion of sales by 2020 with organic growth alone

Goal

Executive Sumary
The aim of this report is to show that organic growth - opening new stores around the world - will only lead to sales of ¥3trillion by 2020.
Complementary options for sales of ¥5 trillion by 2020 are provided and should be developed.

Sales of
¥3
trillion by 2020

• Identifying Fast Retailing Strengths
• Highlighting the importance of UNIQLO inside FR
• Looking at UNIQLO unique positioning
• Looking at expansion opportunities
• Looking at various options for growth
• Recommending the strongest strategy: organic growth
• Providing complementary options to achieve the higher goal of sales of ¥5 trillion

Forecast

GOOD

Number of stores

Total net sales (trilions of yen)

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019

2020

793

995 1197 1399

1601

477

577

677

777

877

977

87

87

187

287

387

487

587

1,3

1,4

1,6

1,9

2,2

2,5

¥3 trillion

UNIQLO international

92

136

183

285

387

489

591

China

33

54

77

177

277

377

Other Asia

43

64

87

87

87

0,7

0,8

0,8

1,0

1,1

2 Newsletter Issue n. 45, January 2016

Agenda
Situation Analysis
Fast Retailing rapid growth: the key success factors
UNIQLO as the engine of growth
Competition analysis: FR’s unique positioning

Option Analysis
Geographic opportunities
Options for growth

Recommendations
Organic growth
Next steps

Appendix
Appendix 1: The SPA (Specialty store retailer of Private label Apparel) business model of UNIQLO
Appendix 2: Number of FR stores, 2009 and 2010 (The breakdown of FR activity by number of stores)
Appendix 3: Japanese population is aging
Appendix 4: Population of middle income group in Asia
Appendix 5: China online retail market 2006-2020
Appendix 6 : Growth share matrix for market evaluation
Appendix 7: Finding potential strategies with the TOWS

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