UNIQLO recommendations

Topics: Retailing, Vending machine, Vending machines Pages: 4 (651 words) Published: October 20, 2014
MGT 4238 Japanese Multinationals Group Project

Recommendations

1. Expansion to second-tier and third-tier cities in China
China has become UNIQLO's most important overseas market. Sales in China are expected to be higher than that in Japan in 10 years. Besides, over two-thirds of the patrons of UNIQLO's TAOBAO flagship store come from places where UNIQLO does not have physical stores. Therefore, UNIQLO can expand its physical presence not only in first-tier cities but also in second- and third-tier cities in China such as Chengdu, Suzhou, Nanjing and Wuhan where UNIQLO stores have not yet penetrated.  These mass store openings may boost its brand visibility and reach new potential customers.

2. Operating online stores in more regions
UNIQLO has already operated its online stores in China, Hong Kong, Taiwan and the U.S. It is recommendable to open online stores in regions which it already has physical stores, to capture greater market share and generate higher sales in these regions. This click-and-mortar business model may pave the way for UNIQLO to become a global leader in the fast retailing fashion industry.

3. Extension to maternity wear
To further increase sales revenue and maintain sustainable business, UNIQLO is suggested to launch a new product line, maternity wear, to attract more customers, particularly pregnant women. As UNIQLO already has kids and babies’ product lines, introducing a pregnancy line may capture more women to patronize the stores so they could get all their clothing essentials for themselves and their babies from one brand —UNIQLO.

4. Launching vending machines outside the store
Another way of differentiating from its competitors would be introducing vending machine.

i. Traditional Vending Machine

Since UNIQLO is good at introducing innovative technologies and collaboration, an introduction of vending machine would keep their brand fresh. Once customers approach the vending machine, they may just press a...


Bibliography: Fast Retailing. (2014). UNIQLO Business. Retrieved March 25, 2014, from http://www.fastretailing.com/eng/group/strategy/
Hyde, K. (2007, April 26). UNIQLO: From Tokyo to New York to global brand. Japan Society. Retrieved from http://www.japansociety.org/page/multimedia/articles/uniqlo_from_tokyo_to_new_york_to_global_brand
Mason, J. (2008, April 7). Marketing Report On Uniqlo. Retrieved March 9, 2014 from http://issuu.com/jacquelinepiaskippermason/docs/uniqlomarketingreport
Porter Prize. (2009). Fast Retailing Co., Ltd. UNIQLO. Retrieved March 25, 2014, from http://www.porterprize.org/english/pastwinner/2009/12/03114807.html
RETAIL INNOVATION, UniQlo’s magic mirror. Retrieved March 9, 2014 from http://retail-innovation.com/uniqlos-magic-mirror/
Wen, K. (2010, August 6). Hong Kong Trade Development Council. In "Fast fashion" arrives in China . Retrieved March 12, 2014 from http://economists-pick-research.hktdc.com/business-news/article/International-Market-News/Fast-Fashion-Arrives-In-China/imn/en/1/1X000000/1X07131Q.htm
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