MGT 4238 Japanese Multinationals Group Project
1. Expansion to second-tier and third-tier cities in China
China has become UNIQLO's most important overseas market. Sales in China are expected to be higher than that in Japan in 10 years. Besides, over two-thirds of the patrons of UNIQLO's TAOBAO flagship store come from places where UNIQLO does not have physical stores. Therefore, UNIQLO can expand its physical presence not only in first-tier cities but also in second- and third-tier cities in China such as Chengdu, Suzhou, Nanjing and Wuhan where UNIQLO stores have not yet penetrated. These mass store openings may boost its brand visibility and reach new potential customers.
2. Operating online stores in more regions
UNIQLO has already operated its online stores in China, Hong Kong, Taiwan and the U.S. It is recommendable to open online stores in regions which it already has physical stores, to capture greater market share and generate higher sales in these regions. This click-and-mortar business model may pave the way for UNIQLO to become a global leader in the fast retailing fashion industry.
3. Extension to maternity wear
To further increase sales revenue and maintain sustainable business, UNIQLO is suggested to launch a new product line, maternity wear, to attract more customers, particularly pregnant women. As UNIQLO already has kids and babies’ product lines, introducing a pregnancy line may capture more women to patronize the stores so they could get all their clothing essentials for themselves and their babies from one brand —UNIQLO.
4. Launching vending machines outside the store
Another way of differentiating from its competitors would be introducing vending machine.
i. Traditional Vending Machine
Since UNIQLO is good at introducing innovative technologies and collaboration, an introduction of vending machine would keep their brand fresh. Once customers approach the vending machine, they may just press a...
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