Uniqlo in Indonesia
Q1.An overall strategy :what products or services should FAST RETAILING sell in Indonesia,to which custoers(market segments)?
Demographic segmentation:
Indonesia,with a population of over 248 million is also the fourth most populated country in the world. Indonesia is a very young country,the average age in this country is 28.5 years old.Indonesia society is fragmented in over 300 tribes, there are more than 100 ethnic groups with Javanese(40.6%) being the majority ethnic groups.The main religion of the population is ISlam(87%),is the world's most populous Muslim country.6.1% of the population is Christianity, 3.6% Catholic, the rest believe in Hinduism, Buddhism and the original fetishism. In 2010, the urban population accounted for half of the total population,a figure that the urban population is likely to go up to 53.7% in the next five years. Major urban population with different city of 2011, Jakarta 921 million people, 250 million people of Surabaya, Bandung 2.4 million people, 2.1 million people in Medan, Semarang 1.2 million. As the most important brand of FR,uniqlo carried out through research while segmenting the market. It is divided into men and women, old and young,the mainly age is 16 to 50 years old.The different group of buyers were different according to the regions they belong.
Geographic segmentation:
There are cultural differences between customers living in different regions and different regions in the market. People living in cities always focus on trendy cloths more than the people from town,while rural residents may likes simple and national dress more than urban residents.
Behavioural segmentation:
This segmentation is about customer’s habits whith reath with the products they wanted."Made for all" is an Uniqlo's important concept. Uniqlo's retailing theory is to present clothes in such a behaviour that could be worn by anyone, anywhere,anytime.( http://www.fastretailing.com/eng/group/theory/).
Indonesia has a
Demographic segmentation:
Indonesia,with a population of over 248 million is also the fourth most populated country in the world. Indonesia is a very young country,the average age in this country is 28.5 years old.Indonesia society is fragmented in over 300 tribes, there are more than 100 ethnic groups with Javanese(40.6%) being the majority ethnic groups.The main religion of the population is ISlam(87%),is the world's most populous Muslim country.6.1% of the population is Christianity, 3.6% Catholic, the rest believe in Hinduism, Buddhism and the original fetishism. In 2010, the urban population accounted for half of the total population,a figure that the urban population is likely to go up to 53.7% in the next five years. Major urban population with different city of 2011, Jakarta 921 million people, 250 million people of Surabaya, Bandung 2.4 million people, 2.1 million people in Medan, Semarang 1.2 million. As the most important brand of FR,uniqlo carried out through research while segmenting the market. It is divided into men and women, old and young,the mainly age is 16 to 50 years old.The different group of buyers were different according to the regions they belong.
Geographic segmentation:
There are cultural differences between customers living in different regions and different regions in the market. People living in cities always focus on trendy cloths more than the people from town,while rural residents may likes simple and national dress more than urban residents.
Behavioural segmentation:
This segmentation is about customer’s habits whith reath with the products they wanted."Made for all" is an Uniqlo's important concept. Uniqlo's retailing theory is to present clothes in such a behaviour that could be worn by anyone, anywhere,anytime.( http://www.fastretailing.com/eng/group/theory/).
Indonesia has a