Uniqlo Co. Ltd: A Japanese Dynamic Casual Wear Designer
UNİQLO Task 1
Uniqlo Co., Ltd. is a Japanese dynamic casual wear designer, wide retailer, and international manufacturer. Fast Retailing Corporation owned the Uniqlo at the end of the 2005, and the company is listed in ‘’Tokyo Stock Exchange’’ as a First Section. Uniqlo is an international company and has operation in more than 17 countries and has more than 1400 stores. (En.twwtn.com, 2014)
The history of Uniqlo
Ogori Shōji is Yamaguchi-based company since March 1949, and it had been selling men’s clothes in Ube, Yamaguchi. They opened a store that sells casual clothes for men and women in Fukuro-machi, Naka ku, Hiroshima and named ‘’Unique Clothing Warehouse’’ in may 1984. And this name was symbolising ‘‘unique clothing’’. After 7 years in September 1991 the name of the company was changed as a ‘’Fast Retailing’’. Next ten year until April 1994, they opened more than 100 Uniqlo stores which are operating all around the japan. (En.twwtn.com, 2014)
Private-label strategy of Uniqlo
The strategy known as ‘’SPA’’ ( for specialty-store/retailer of private-label apparel), it means that a company who design, produce their clothing and market its products to consumers. Uniqlo enabled to decrease store operation costs for using SPA strategy, so this strategy provided Uniqlo to design, produce and sell high-quality products with low prices. (En.twwtn.com, 2014)
Uniqlo outsourced their clothes production to China and low-cost goods become very popular in recession time in Japan. (En.twwtn.com, 2014)
Uniqlo opened its first urban store in Tokyo’s trendy Harajuku district and outlets in November 1998 then they spread to other big cities in Japan and in 2001 they have more than 500 store and their sales and profit reached peak. Uniqlo separated from the parent company when they wanted to sell their products to abroad and established another company in China which is named Fast Retailing (Jigansu) Apparel Co., Ltd. In Shanghai they opened their
Uniqlo Co., Ltd. is a Japanese dynamic casual wear designer, wide retailer, and international manufacturer. Fast Retailing Corporation owned the Uniqlo at the end of the 2005, and the company is listed in ‘’Tokyo Stock Exchange’’ as a First Section. Uniqlo is an international company and has operation in more than 17 countries and has more than 1400 stores. (En.twwtn.com, 2014)
The history of Uniqlo
Ogori Shōji is Yamaguchi-based company since March 1949, and it had been selling men’s clothes in Ube, Yamaguchi. They opened a store that sells casual clothes for men and women in Fukuro-machi, Naka ku, Hiroshima and named ‘’Unique Clothing Warehouse’’ in may 1984. And this name was symbolising ‘‘unique clothing’’. After 7 years in September 1991 the name of the company was changed as a ‘’Fast Retailing’’. Next ten year until April 1994, they opened more than 100 Uniqlo stores which are operating all around the japan. (En.twwtn.com, 2014)
Private-label strategy of Uniqlo
The strategy known as ‘’SPA’’ ( for specialty-store/retailer of private-label apparel), it means that a company who design, produce their clothing and market its products to consumers. Uniqlo enabled to decrease store operation costs for using SPA strategy, so this strategy provided Uniqlo to design, produce and sell high-quality products with low prices. (En.twwtn.com, 2014)
Uniqlo outsourced their clothes production to China and low-cost goods become very popular in recession time in Japan. (En.twwtn.com, 2014)
Uniqlo opened its first urban store in Tokyo’s trendy Harajuku district and outlets in November 1998 then they spread to other big cities in Japan and in 2001 they have more than 500 store and their sales and profit reached peak. Uniqlo separated from the parent company when they wanted to sell their products to abroad and established another company in China which is named Fast Retailing (Jigansu) Apparel Co., Ltd. In Shanghai they opened their