Uninor Co
A Project Report On LAUNCH OF UNINOR
Submitted to :Submitted by :Piyush Singhal Adrish Sen Sharma Ankita Rathore Makra nd Shukla Man as Temurnikar Naina Singh Shreyasi Paul
1
IILM INSTITUTE FOR HIGHER LEARNING GURGAON,HARYANA
TABLE OF CONTENTS
Chapter Main Body 1. Topic Theoretical back ground of the topic Introduction Objective of the Project SWOT Analysis of the Project Project Profile Promotion Branding Pricing Place Product Differentiation Organizational Profile About UNINOR History of uninor Snapshot of company profile Introduction of uninor Vision of uninor Mission of uninor Patent company Company organizational Structure Analysis of the data 6 7 7-8 9-10 10 12 13 14 14 14 14-15 15 16-27 Page no.
3 4 4-5
2.
3.
4.
2
5.
Conclusion & Recommendation Finding Suggestion Conclusion
28 29 30
Closing Page/ Back Matter 1. 2.
Bibliography Appendices(Questionnai re )
31 32-33
INTRODUCTION
Telecom sector is not just a sale of product, but it comprehensively based on the service facility offered by the organization. So, a careful study and proper analysis can help a telecom company to reach on the right direction, at right place, at right time. It will not only help to know the” Market Potential” of telecom company but, it will also help to find the factors those are responsible for the exploitation of the telecom sector. To find out those above things, “Market Research” can be the most effective and efficient tools to reach on the right decision. In it we have to do research on youth
3
what they perceive, what is their necessities and what is their requirement from the Telecom service provider.
The second phase of our project was concerned with the product/service launch and promotion of the service of uninor. It started to create an atmosphere in market that telecom giant uninor enter along with five circles at a time. To establish in the market like telecom sector and occupy the large base of consumer it was
Submitted to :Submitted by :Piyush Singhal Adrish Sen Sharma Ankita Rathore Makra nd Shukla Man as Temurnikar Naina Singh Shreyasi Paul
1
IILM INSTITUTE FOR HIGHER LEARNING GURGAON,HARYANA
TABLE OF CONTENTS
Chapter Main Body 1. Topic Theoretical back ground of the topic Introduction Objective of the Project SWOT Analysis of the Project Project Profile Promotion Branding Pricing Place Product Differentiation Organizational Profile About UNINOR History of uninor Snapshot of company profile Introduction of uninor Vision of uninor Mission of uninor Patent company Company organizational Structure Analysis of the data 6 7 7-8 9-10 10 12 13 14 14 14 14-15 15 16-27 Page no.
3 4 4-5
2.
3.
4.
2
5.
Conclusion & Recommendation Finding Suggestion Conclusion
28 29 30
Closing Page/ Back Matter 1. 2.
Bibliography Appendices(Questionnai re )
31 32-33
INTRODUCTION
Telecom sector is not just a sale of product, but it comprehensively based on the service facility offered by the organization. So, a careful study and proper analysis can help a telecom company to reach on the right direction, at right place, at right time. It will not only help to know the” Market Potential” of telecom company but, it will also help to find the factors those are responsible for the exploitation of the telecom sector. To find out those above things, “Market Research” can be the most effective and efficient tools to reach on the right decision. In it we have to do research on youth
3
what they perceive, what is their necessities and what is their requirement from the Telecom service provider.
The second phase of our project was concerned with the product/service launch and promotion of the service of uninor. It started to create an atmosphere in market that telecom giant uninor enter along with five circles at a time. To establish in the market like telecom sector and occupy the large base of consumer it was