Topics: Recruitment, Employment, Human resource management Pages: 16 (3806 words) Published: April 15, 2013

Introduction to Unilever Bangladesh (HISTORY)
Unilever Bangladesh is a leading Fast Moving Consumer Goods Company with a heritage of over 48 years. Unilever started its onshore operations in Bangladesh in 1964 when its soap factory was set up at Chittagong. Unilever Bangladesh is market leader in 7 of the 8 categories it operates in, with 16 brands spanning across Home and Personal Care and Foods. Unilever Bangladesh’s operation provides employment to over 10,000 people directly and indirectly through its dedicated suppliers, distributors and service providers. 99.8% of Unilever Bangladesh employees are locals. We also have a large number of Company employees working abroad in other Unilever companies as expatriates.

Executive Summary

Unilever Limited is one of largest multinational business firm in the world. Over the last four decades, Unilever Bangladesh has been constantly bringing new and world-class products for the Bangladeshi people to remove the daily drudgery of life. Over 90% of the country’s households use one or more of our products. It provides sixteen verities brands and try to mitigate all types of human demand by introducing with new innovative products.

Unilever Operations in Bangladesh provide employment to over 10,000 people directly and through its dedicated suppliers, distributors and service providers. 99.5% of UBL employees are locals and they have equal number of Bangladeshis working abroad in other Unilever companies as expatriates. Unilever wants to attract the best graduates to join in their leadership actions. This report enlightens what type of recruitment opportunities offered by Unilever Bangladesh Limited for university students and how the students can access that opportunity.

Unilever look for passionate people who want to do real business and have the potential to be highly motivated by brands, and are enthusiastic, creative and rigorous. They want people who are hungry for success and can work confidently in teams.

Unilever create an environment where people with energy, creativity and commitment work together to fulfill ambitious goals. In addition, they all work to the highest standards of professional excellence and integrity

Most career areas are open to graduates of any discipline, although there are some exceptions. If you know which area interests you, great – but it’s good to keep an open mind and find out about all the opportunities they offer.

Unilever accomplish their recruitment and selection process basically into three criteria. One’s committed in distribution department where employs is selected on their physical skilled and recruitment and selection process is committed by competency based interview, case  study interview, based on case study materials, group discussion, again based on case study materials. It is arranged for entry-level applicants. And in higher level job performer is hired in “special people” job recruitment process. Special people who are already perform within the organization or other relative organization and promoted as a company’s core decision maker.

Unilever Bangladesh have a certain connection with the consumers. Among others, Close up inspires confidence, Lux believes in star power and Surf Excel encourages all to learn through new discovery and exploration. Unilever believe in all these insights as well. They believe the people who work with us are confident of their capabilities, believe in nothing less than star performances and of course are not afraid to work hard at achieving goals.  

Factors Influencing Recruiting Effort
Although every organization engages in recruiting activity some do so to a much larger extent than others.

a. Size:
Large organization with huge...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Uniliver Company Profile Essay
  • Uniliver Competitive Anaylsis Essay
  • Hrm Uniliver Bangladesh Essay
  • Strategic Management Report on Uniliver Essay
  • Uniliver Fair & Lovely Skin Whitening Cream Essay
  • Essay on Uniliver Case Study for Financial Management
  • Strategic Management Practice and Theory of Uniliver Bangladesh Ltd. Research Paper

Become a StudyMode Member

Sign Up - It's Free