Unilever Owned Brand, Vaseline: A Report

Topics: Medicine, Saudi Arabia, Skin Pages: 1 (373 words) Published: May 9, 2012
This section of the report focuses on the Anglo –Dutch company Unilever owned brand Vaseline

Skin conditions such as eczema often cause great discomfort and can have a negative impact on people's well-being. Vaseline has been an expert in caring for skin since 1870 and has built a reputation for trust; it is therefore well placed to provide support and information on many aspects of skincare. With this in mind, the Vaseline skincare brand team established the Vaseline Skin Fund to improve the lives of those affected by skin conditions. Guided by an external advisory board, the Vaseline Skin Fund (VSF) aims to provide access to knowledge, advice and support for 3 million people suffering from skin conditions by the end of 2012. The Fund works with not-for-profit and educational organisations to support people living with conditions such as eczema and ichthyosis. It also supports patient advocacy organisations such as the Coalition of Skin Diseases in the US. Among other activities, the VSF donated funds to allow 126 children with serious genetic skin disorders, and their families, to attend an activity camp and receive specialist advice in the US. We estimate that more than 1.3 million sufferers benefited in 2010, either directly or via their health practitioner. An educational film called ‘Starting from Scratch’ produced with the US’s National Eczema Association, reached an estimated 156 000 patients and their carers. In Portugal, the Vaseline Skin Fund supported psoriasis charity PsoPortugal in their efforts to get the condition recognised as a chronic disease, thus helping at least 5 000 sufferers. And over a million people were the end beneficiaries of a continuing medical education unit on psychodermatology and skin care, a web-based education programme that leads to a certificate for doctors. The programme was accessed by medical practitioners in more than 100 countries including the US, Saudi Arabia, India and Egypt. Social media offers Vaseline a...
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