Unilever, Frigo
Unilever, the company.
Unilever was founded in 1930 as result of the merger of the Dutch company Margarine Unie and the English company dedicated to the manufacture of soaps, Lever Brothers.
The Unilever business grew and new ventures were launched in Latin America.
In April 2000 it bought both Ben & Jerry 's and Slim Fast.
The company is multinational with operating companies and factories on every continent (except Antarctica) and research laboratories.
The company is said to promote sustainability and started a sustainable agriculture program in 1998.
Covalence, an ethical reputation ranking agency, placed Unilever at the top of its ranking based on positive versus negative news coverage for 2007.
In 2010, Unilever and EVGA announced today that they have signed an agreement under which Unilever will acquire EVGA’s ice cream brands and distribution network in Greece, for an undisclosed amount.
Corporate Structure
At finally of the 90’s decade, Unilever’s market position was quite similar in all the European countries in which the company was working. In Portugal, for example, they had Ola; Walls’ was the brand owed in the United Kingdom, with Lyon’s Made (Nestlé), Mars and Sainsbury as their main competitors; Miko was the company’s brand in France; in Italy they sold under Algida brand; German’s company was called Lagnesse and finally, Unilever was represented in Spain by Frigo, that also competed with Camy and Miko, owed by Nestlé. During the 1980’s the group had been gradually introducing the same products and brands in most of its subsidiaries, rolling out successful introductions initially made in some of the leading markets. International products have been growing in importance in all the subsidiaries whereas local products increasingly account for fewer turnovers.
Frigo, the Spanish subsidiary.
Frigo is a Spanish company dedicated to manufacture and sell ice cream, which is part of the multinational Unilever since 1973. The firm
Unilever was founded in 1930 as result of the merger of the Dutch company Margarine Unie and the English company dedicated to the manufacture of soaps, Lever Brothers.
The Unilever business grew and new ventures were launched in Latin America.
In April 2000 it bought both Ben & Jerry 's and Slim Fast.
The company is multinational with operating companies and factories on every continent (except Antarctica) and research laboratories.
The company is said to promote sustainability and started a sustainable agriculture program in 1998.
Covalence, an ethical reputation ranking agency, placed Unilever at the top of its ranking based on positive versus negative news coverage for 2007.
In 2010, Unilever and EVGA announced today that they have signed an agreement under which Unilever will acquire EVGA’s ice cream brands and distribution network in Greece, for an undisclosed amount.
Corporate Structure
At finally of the 90’s decade, Unilever’s market position was quite similar in all the European countries in which the company was working. In Portugal, for example, they had Ola; Walls’ was the brand owed in the United Kingdom, with Lyon’s Made (Nestlé), Mars and Sainsbury as their main competitors; Miko was the company’s brand in France; in Italy they sold under Algida brand; German’s company was called Lagnesse and finally, Unilever was represented in Spain by Frigo, that also competed with Camy and Miko, owed by Nestlé. During the 1980’s the group had been gradually introducing the same products and brands in most of its subsidiaries, rolling out successful introductions initially made in some of the leading markets. International products have been growing in importance in all the subsidiaries whereas local products increasingly account for fewer turnovers.
Frigo, the Spanish subsidiary.
Frigo is a Spanish company dedicated to manufacture and sell ice cream, which is part of the multinational Unilever since 1973. The firm