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Unilever Company Profile

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Unilever Company Profile
Executive Summary
Unilever is a public company. It is a conglomerate industry. It is founded in 1930. Vision is Unilever products touch the lives of over 2 billion people every day – whether that's through feeling great because they've got shiny hair and a brilliant smile, keeping their homes fresh and clean, or by enjoying a great cup of tea, satisfying meal or healthy snack. Mission is to add vitality to life. The company has chosen global management consultants Accenture to provide a range of human resources services - from recruitment to payroll processing and performance management - in 100 countries under a business process outsourcing contract. Unilever is a British-Dutch multinational corporation that owns many of the world's consumer productbrands in foods, beverages, cleaning agents and personal care products. The 4P’s include product, price, promotion and place. Consumers buy 170 billion Unilever packs around the world every year. People have different lifestyles, tastes, preferences and budgets. By providing high-quality, innovative brands that offer value for money, they aim to meet the different needs of consumers around the world. They are the holding companies for more than 500 firms worldwide that manufacture and sell soaps, foods, and other products. Throughout Africa, Asia, Latin America, the Middle East, North America, and Western Europe unilever sold their product. Advertising helps inform people about the benefits of unilevers products and innovations. Porter's five forces analysis is a framework for industry analysis and business strategy development formed by Michael E. Porter of Harvard Business School in 1979. Porter's five forces include - three forces from 'horizontal' competition: threat of substitute products, the threat of established rivals, and the threat of new entrants; and two forces from 'vertical' competition: the bargaining power of suppliers and the bargaining power of customers. SWOT analysis is a strategic planning method

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