Unilever Company Profile

Topics: Unilever, Strategic management, Balance sheet Pages: 26 (6795 words) Published: July 26, 2012
Executive Summary
Unilever is a public company. It is a conglomerate industry. It is founded in 1930. Vision is Unilever products touch the lives of over 2 billion people every day – whether that's through feeling great because they've got shiny hair and a brilliant smile, keeping their homes fresh and clean, or by enjoying a great cup of tea, satisfying meal or healthy snack. Mission is to add vitality to life. The company has chosen global management consultants Accenture to provide a range of human resources services - from recruitment to payroll processing and performance management - in 100 countries under a business process outsourcing contract. Unilever is a British-Dutch multinational corporation that owns many of the world's consumer productbrands in foods, beverages, cleaning agents and personal care products. The 4P’s include product, price, promotion and place. Consumers buy 170 billion Unilever packs around the world every year. People have different lifestyles, tastes, preferences and budgets. By providing high-quality, innovative brands that offer value for money, they aim to meet the different needs of consumers around the world. They are the holding companies for more than 500 firms worldwide that manufacture and sell soaps, foods, and other products. Throughout Africa, Asia, Latin America, the Middle East, North America, and Western Europe unilever sold their product. Advertising helps inform people about the benefits of unilevers products and innovations. Porter's five forces analysis is a framework for industry analysis and business strategy development formed by Michael E. Porter of Harvard Business School in 1979. Porter's five forces include - three forces from 'horizontal' competition: threat of substitute products, the threat of established rivals, and the threat of new entrants; and two forces from 'vertical' competition: the bargaining power of suppliers and the bargaining power of customers. SWOT analysis is a strategic planning method used to evaluate the Strengths, Weaknesses/Limitations, Opportunities, andThreats involved in a project or in a business venture.Consumer products giant Unilever has unveiled a "new business model" putting sustainability at the heart of its global operations.


Unilever is a public company.It is a conglomerate industry. It is founded in 1930. The progression of Unilever from the 19th century to 21st century are given below. 19th century| Although Unilever wasn't formed until 1930, the companies that joined forces to create the business we know today were already well established before the start of the 20th century.| 1900s| Unilever's founding companies produced products made of oils and fats, principally soap and margarine. At the beginning of the 20th century their expansion nearly outstrips the supply of raw materials.| 1910s| Tough economic conditions and the First World War make trading difficult for everyone, so many businesses form trade associations to protect their shared interests.| 1920s| With businesses expanding fast, companies set up negotiations intending to stop others producing the same types of products. But instead they agree to merge - and so Unilever is created.| 1930s| Unilever's first decade is no easy ride: it starts with the Great Depression and ends with the Second World War. But while the business rationalizes operations, it also continues to diversify.| 1940s| Unilever's operations around the world begin to fragment, but the business continues to expand further into the foods market and increase investment in research and development.| 1950s| Business booms as new technology and the European Economic Community lead to rising standards of living in the West, while new markets open up in emerging economies around the globe.| 1960s| As the world economy expands, so does Unilever and it sets about developing new products, entering new markets and running a highly ambitious acquisition program.| 1970s|...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Unilever Company Essay
  • Premium Company Profile: Unilever Plc. Essay
  • Company Profile Essay
  • Company Profile Essay
  • Profile of the Company Essay
  • Company Profile Essay
  • Essay about Company Profile
  • Company Profile Essay

Become a StudyMode Member

Sign Up - It's Free