Unilever Business Manual

®

A manual for business
Project term 1
IBMS Feb-intake ‘13/’14
29.3.’14

Group A
Athina Zantomio
Charlene Marie Koman
Charles Ulin
Dana Heres Diddens
Desiree Nolta
Dawit Mengesha
Maarten Farenhorst
Navroop Singh
Bjorn Brands
Coach: René van der Linden - Consultant: Raymond Zaal

Group members
1 Desiree Nolta

498842
06-39803082
[e-mail]
547527
06-52010056
[e-mail]

2 Charles Ulin
3 Maarten Farenhorst

456768
06-20172619
[e-mail]

4 Dana Heres Diddens

527297
06-46501909
[e-mail]

5 Dawit Mengesha

544418
06-34768612
[e-mail]

6 Athina Zantomio

545284
06-22152300
[e-mail]

7 Charlene Marie Koman

545156
06-45225314
[e-mail]

8 Navroop Singh

539404
06-16656375
[e-mail]

9 Bjorn Brands

548900
06-21171893
[e-mail]

v Introduction
The business manual is constructed to be beneficial to the point of view of a new employee within Unilever. It focuses on broadening the knowledge of the new employee to better understand the various aspects of the business. The business manual introduces and explains the internal management of Unilever such as; its strategy, operations, organizational structure, management, value chain, communications, and financial situation.

2

Table of Contents UNILEVER’S STRATEGY .................................................................................................................. 4 Mission ............................................................................................................................................................... 4 Primary and Secondary Goals