Preview

Unilever Brazil Report

Good Essays
Open Document
Open Document
2401 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Unilever Brazil Report
Investor meeting
5 March 2009

0

Safe harbour statement

This presentation may contain forward-looking statements, including ‘forward-looking statements’ within the meaning of the United States Private Securities Litigation Reform Act of 1995. These forward-looking statements are based upon current expectations and assumptions regarding anticipated developments and other factors affecting the Group. They are not historical facts, nor are they guarantees of future performance. Because these forward-looking statements involve risks and uncertainties, there are important factors that could cause actual results to differ materially from those expressed or implied by these forward-looking statements. Further details of potential risks and uncertainties affecting the Group are described in the Group’s filings with the London Stock Exchange, Euronext Amsterdam and the US Securities and Exchange Commission, including the Annual Report & Accounts on Form 20-F. These forward-looking statements speak only as of the date of this presentation.
1

1

When we look at our current reality, we see that we have been able to build a story of success in Brazil…
• 1 Unilever Brazil became one of the most successful operations of Unilever around the world; The 3rd largest and the single biggest D&E business. 2 We sustained market leadership in 10 major categories and developed brands that area part of consumers day to day life (200 products consumed every second) • 3 We are recognized as an incredible talent pool in the region and one of the most desired places to work for Brazil 4 We have top notch infrastructure with 11 plants and 7 innovation centers • • 5 We are top supplier for all major retailers and wholesalers (1st supplier to 7 of the top 10 retailers/wholesalers) • 6 We manage a fantastic corporate image, with an increasing top of mind corporate brand

2

We have real scale and a well balanced portfolio 2008 sales = €2.7 billion

Personal Care 38%

You May Also Find These Documents Helpful

  • Better Essays

    MKT 571 Week 3

    • 1689 Words
    • 5 Pages

    Unilever is an international conglomerate consisting of over 400 brands in several different markets. From creating brands to mergers with other companies, Unilever is dominating many markets by offering thousands of products to different consumers. This research will discuss the history, market segmentation, and the target markets of Unilever.…

    • 1689 Words
    • 5 Pages
    Better Essays
  • Satisfactory Essays

    ANSWER: Brazil wants to modernize its economy. From the information provided, Brazil believes that the only way to do this is to focus on building a world-class manufacturing base. This however, comes with a certain opportunity cost. Brazil’s leadership seems determined to diversify its economy to steer away from a dependence on agriculture. If successful, Brazil can become more of an independent nation with economic freedom relying on goods manufactured domestically.…

    • 528 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    It was the beginning of industrialization in brazil which meant that life altering inventions were introduced including new forms of communication and advancements in transportation. These technologies brought new ideas into daily Brazilian life. The growth of the nation was stimulated by this new era, cities which were once old and broken were now new and thriving. New lights were added on streets, trees were planted, and public spaces were blooming. New travelers flocked to Brazil to see what had become of this “country without a memory”.…

    • 1666 Words
    • 7 Pages
    Better Essays
  • Satisfactory Essays

    Genicon case analysis

    • 650 Words
    • 3 Pages

    Moreover, from the business environment perspective, even Brazil’s economy was influenced by the 2008 depression, it is recovering and the long-term growth prospects were generally positive. GDP growth rate in 2013 was 6.6; the overall business environment is healthy and promising. Unlike Russia, who lacks economy diversity, Brazil’s economy is fairly diversified, and this is actually a guarantee for a steady and stable development in the future. More steady its economy; more likely they could increase their spending on health care and medical devices. The overall trend…

    • 650 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Coca-Cola in Brazil

    • 8739 Words
    • 35 Pages

    The Federal Republic of Brazil is the 5th largest country in the world with 3.3 million square miles divided into 26 states and 5,000 municipalities. It also has the fifth largest population in the world at approximately 200 million people (CIA, 2010). Only China, India, the United States, and Indonesia currently have larger populations. Having gained its independence from Portugal in 1822, Brazil experienced many of the typical political and social challenges associated with Latin American colonies achieving autonomy. After a century and a half of successive dictatorships, the Constitution of 1988 established a democratic government with three branches: executive, legislative, and judicial. Brazil has since been a relatively stable country.…

    • 8739 Words
    • 35 Pages
    Powerful Essays
  • Powerful Essays

    National Express Analysis

    • 2619 Words
    • 11 Pages

    This Review is intended to focus on matters which are relevant to the interests of shareholders in the Company. The purpose of the Review is to assist shareholders in assessing the strategies adopted and performance delivered by the Company and the potential for those strategies to succeed. It should not be relied upon by any other party or for any other purpose. Forward looking statements are made in good faith, based on a number of assumptions concerning future events and information available to Directors at the time of their approval of this report. These forward looking statements should be treated with caution due to the inherent uncertainties underlying any such forward looking information. The user of these accounts should not rely unduly on these forward looking statements, which are not a guarantee of performance and which are subject to a number of uncertainties and other facts, many of which are outside of the Company’s control and could cause actual events to differ materially from those in these statements. No guarantee can be given of future results, levels of activity, performance or achievements…

    • 2619 Words
    • 11 Pages
    Powerful Essays
  • Satisfactory Essays

    In this report, I’m going to develop the competitive advantage of Brazil with Michael Porter’s theory.…

    • 349 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Brazil had sustained an average annual GDP growth of 4% since 2000. Between 2002 and 2009, inequality and poverty had declined significantly and more than 30 million Brazilians had advanced from lower income strata to the middle class.…

    • 1299 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Progressing economy, natural beauty, diverse ancestral background, Brazil has successfully evolved over the centuries. People have traveled many miles and battled over the attractive location since the 1500’s. Specifically Rio de Janeiro, the subtropical coastal environment makes an ideal place for agriculture, economic and industrial growth.…

    • 789 Words
    • 4 Pages
    Good Essays
  • Better Essays

    Racism In Brazilian Soccer

    • 2042 Words
    • 9 Pages

    In days of adversity, the people of Brazil still looked to their soccer team to show their support for their country. Their admirable display of patriotism during turning events in…

    • 2042 Words
    • 9 Pages
    Better Essays
  • Best Essays

    The Economy of Brazil

    • 3531 Words
    • 15 Pages

    Brazil is a country of fast growth and development over the years, it is the sixth country with the highest nominal GDP which considered the leading economy in Latin American and the second largest in the western hemisphere. There are several economic events that trace the changes in the history of Brazil’s economy. Brazil was colonized by Portuguese in the 16th century when they enforced colonial treaty, trade policy which leads to the development the fallowing three centuries.…

    • 3531 Words
    • 15 Pages
    Best Essays
  • Satisfactory Essays

    The economic upturn by Plano Real brought the higher purchasing power for consumers in the Brazil and this has made the detergent powder market grow at 17%. In the detergent powder market, Unilever has three products, OMO, Minerva and Campeiro. While OMO and Minerva are perceived to have good quality and grasp substantial share in the market, Campeiro is perceived to be low-quality product, so Campeiro has just 6% market share. Unilever is concerned that its competitor like P&G may gain the substantial market share in low-income market, threatening Unilever’s detergent business in Brazil. In the short term launching new product helps Unilever expand its market share in low income market and boost up its sales and profit, and in the long term this will let the company be market leader in low-income market in the Northeast Brazil.…

    • 440 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Brazil is the fifth largest country in the world in terms of total area as well as population. It constitutes the ‘B’ in BRICS a widely used acronym for major world emerging economies. The other countries included are Russia, India, China and South Africa. The country is also the world’s sixth largest economy. Large scale corruption and poor administration have been attributed to be the major causes for Brazil’s failure to deliver on its undoubted enormous potential.…

    • 508 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Unilever is the company in which this assignment is going to be based on. I chose this company because I’ve been following its growth and development in Portugal for the last few years. This because a member of my family has been working in this company for the last three years and that triggered my interest in such a company. It amazed me how big the company is and how come hadn’t I heard about it before, I actually found out that most of the food (including margarine, beverages, ice creams, etc.) and cleaning products I had at home had that unique “U” printed in the back of the pack.…

    • 1764 Words
    • 8 Pages
    Better Essays
  • Powerful Essays

    Unilever 's mission is to add Vitality to life. To meet everyday needs for nutrition; hygiene and personal care with brands that help people look good, feel good and get more out of life. Its deep roots in local cultures and markets around the world give them a strong relationship with consumers and the foundation for future growth. In this assignment, we are going to analyze the marketing strategies of Unilever Bangladesh for two of its brand which is: Rexona and Surf Excel. We are going to give an overall summary of the various marketing segmentation, targeting, positioning, promotion, distribution and many other marketing mixes of both rexona and surf excel. Thus the main objective is to bring about a well organized summary and view of the positioning of these brands compared to its competitors. The corporate purpose of unilever states that to succeed requires "the highest standards of corporate behavior towards everyone we work with, the communities we touch, and the environment on which we have an impact.” Hence we are going to show how they have made these two brands as one of the top brands in the world.…

    • 2508 Words
    • 11 Pages
    Powerful Essays