Unilever Assiment

Topics: Marketing, Pricing, Marketing plan Pages: 18 (3846 words) Published: August 25, 2013
COMPANY’S INTRODUCTION
HISTORY

Unilever was created in 1930 by the amalgamation of the operations of British soap maker Lever Brothers and Dutch margarine producer Margarine Unie, a merger as palm oil was a major raw material for both margarines and soaps and could be imported more efficiently in larger quantities. In the late 19th century the businesses that would later become Unilever were among the most philanthropic of their time. They set up projects to improve the lot of their workers and created products with a positive social impact, making hygiene and personal care commonplace and improving nutrition through adding vitamins to foods that were already daily staples. Today, Unilever still believes that success means acting with 'the highest standards of corporate behavior towards our employees, consumers and the societies and world in which we live'. Over the years we've launched or participated in an ever-growing range of initiatives to source sustainable supplies of raw materials, protect environments, support local communities and much more.

PRODUCT PORTFOLIO

UNILEVER’S BRANDS

▪ Home care brands
▪ Personal care brands
▪ Nutrition
▪ Health, hygiene & beauty
▪ Unilever Food solutions
PERSONAL CARE BRANDS
Our personal care brands, including Dove, Lifebuoy, Lux, Pond's, Rexona and Sunsilk, are recognized and respected around the world. They help consumers to look good and feel good – and in turn get more out of life.     

Clear
Clear spells confidence for the young Vietnam’s of today.
Close Up
Our mouths are our gateway to life. We use them to eat, drink, talk, laugh, and smile and what not! Fair & Lovely
Asia’s leading fairness brand.

Lifebuoy shampoo

Providing healthy hair to all Vietnams consumers.

Lifebuoy soap
Lifebuoy's goal is to provide affordable and accessible hygiene and health solutions.

Lux
Lux brings out the star in you! 

Pond's
Making a real difference to women's skin and the way they live their lives.

Rexona
With Rexona you know your deodorant won’t let you down.

Sunsilk
Sunsilk provides real solutions to women's everyday hair needs everywhere. PRODUCT’S INFORMATION

Lifebuoy (soap)

Lifebuoy is a brand of soap containing phenol marketed originally by Lever Brothers in England beginning in 1895.

History:

Popular for over 100 years, the light red soap is still available in the United States, in specialty shops that import it through Jupiter Imports (UK) in England. Though Lifebuoy has ceased to be produced in the U.S. and the UK, it is still being mass produced by Unilever in Cyprus (for the UK, EU and USA). In India, it is the main value brand there as well as in some other South Asian and South East Asian countries like Malaysia, Singapore, India, Vietnam, Sri Lanka, Bangladesh and Indonesia. Objectives and Goals: http://en.wikipedia.org/wiki/File:LifeboySoap.jpg Lifebuoy's goal is to provide affordable and accessible hygiene and health solutions that enable people to lead a life without fear of hygiene anxieties and health consequences. LIFEBUOY’S MARKETING STRATEGY

Life buoy’s Market Segmentation and Targeting:

The targeting market for lifebuoy is all households who can afford buying soap and who want to fulfill everyday need that provides them and their family with a 100 anti bacterial solution and complete protection from all germs bacteria and cleanliness from dirt

Lifebuoy belief that children are the potential agent for change and imparting education on the importance of hand washing with soap will enable them to adopt early habit in life

Lifebuoy’s Repositioning Strategy:

Lifebuoy soap is a very old brand of bath soap in Vietnam, Life Buoy is an anti...
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