Unilever
Topics: Brand, Unilever / Pages: 16 (3840 words) / Published: Dec 11th, 2012

International marketing
DR. Galal El-Rashidi
Research project

(Delivered online Dec 4th)
Nora Adel Mohamed
ID: 09060662

Introduction:
Unilever is an Anglo-Dutch company, with a history of colonial exploitation, on which it has gradually built its capital. Today it owns most of the world's consumer product brands in food, beverages, cleaning agents and personal care products. Unilever employs more than 247,000 people and had worldwide revenue of €48 760 million in 2002. Unilever has two parent companies: Unilever NV in Rotterdam, Netherlands, and Unilever PLC in London, United Kingdom. Both Unilever companies have the same directors and effectively operate as a single business. Unilever's major competitors include Nestlé and Procter & Gamble.
In 2008 Unilever’s worldwide turnover was €40.5 billion. They employ 174 000 people in around 100 countries worldwide. Every day, 160 million people choose their brands to feed their families and to clean themselves and their homes. Their strong portfolio of foods, home and personal care brands is trusted by consumers the world over. Among them, the top 25 brands account for over 70% of sales. In 2008 they invested €927 million in research and development.
They are the global market leader in all the Food categories in which they operate: Savoury and Dressings, Spreads, Weight Management, Tea, and Ice Cream. They are also global market leader in Skin and Deodorants, and have very strong positions in other Home and Personal Care categories. In 2008 they invested €91 million on community projects worldwide.
Mission:
Unilever's mission is to add Vitality to life. They meet every day needs for nutrition; hygiene and personal care with brands that help people feel good, look good and get more out of life.
Vision:
To make cleanliness a commonplace; to lessen work for women; to foster health and contribute to personal attractiveness, in order that life may be more enjoyable and rewarding for the people who

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