Understanding the Motives and Benefits of Volunteer Vacationers

Topics: Motivation, World Tourism Organization, Tourism Pages: 36 (9536 words) Published: April 13, 2014
This article was downloaded by: [Griffith University Library] On: 3 May 2010
Access details: Access Details: [subscription number 773444546] Publisher Routledge
Informa Ltd Registered in England and Wales Registered Number: 1072954 Registered office: Mortimer House, 3741 Mortimer Street, London W1T 3JH, UK

Current Issues in Tourism

Publication details, including instructions for authors and subscription information: http://www.informaworld.com/smpp/title~content=t901682222

Travelling with a Purpose: Understanding the Motives and Benefits of Volunteer Vacationers

Sally Brown a
Department of Hospitality and Tourism Management, Purdue University, Indianapolis, Indiana, USA

To cite this Article Brown, Sally(2005) 'Travelling with a Purpose: Understanding the Motives and Benefits of Volunteer

Vacationers', Current Issues in Tourism, 8: 6, 479 — 496
To link to this Article: DOI: 10.1080/13683500508668232
URL: http://dx.doi.org/10.1080/13683500508668232

Full terms and conditions of use: http://www.informaworld.com/terms-and-conditions-of-access.pdf This article may be used for research, teaching and private study purposes. Any substantial or systematic reproduction, re-distribution, re-selling, loan or sub-licensing, systematic supply or distribution in any form to anyone is expressly forbidden.

The publisher does not give any warranty express or implied or make any representation that the contents will be complete or accurate or up to date. The accuracy of any instructions, formulae and drug doses should be independently verified with primary sources. The publisher shall not be liable for any loss, actions, claims, proceedings, demand or costs or damages whatsoever or howsoever caused arising directly or indirectly in connection with or arising out of the use of this material.

Color profile: Disabled
Composite Default screen

CIT 236

Travelling with a Purpose: Understanding
the Motives and Benefits of Volunteer
Sally Brown

Downloaded By: [Griffith University Library] At: 06:02 3 May 2010

Department of Hospitality and Tourism Management, Purdue University, Indianapolis, Indiana 46231, USA
With the growing trend of volunteer vacations, research has been warranted in regard to understanding the motivational factors of individuals who participate in such endeavors. With this understanding, the goal is to increase these travel offerings in the industry, which will bring better understanding between cultures. This study examines different travel motivation factors for someone who chooses to use part of their vacation participating in volunteer or humanitarian activities. Considering that ‘mission’ often has connotations of a religious purpose, the phrase ‘travelling with a purpose’ brings on even more significance as this concept expands. To understand travel motivation in general, a variety of scales and theories have been researched. Maslow, Dann, Iso-Ahola, Plog and Pearce are some included in the Literature Review. A qualitative focus group and semi-structured, in-depth interviews were conducted. The analysis of the data revealed that four main themes for why people traveled with a purpose emerged. Cultural immersion was a strong objective; the desire to give back; the camaraderie that occurs on volunteer vacations; and the fourth theme focused on family. Non-verbal communication and bonding occurs at several levels with the local people and family members. This is a good example of cultivating peace through tourism.

Keywords: volunteer tourism, travel motivation factors, benefits, impacts

The concept of ‘volunteer tourism’ is a growing trend in the tourism industry and is starting to draw attention from researchers and marketers alike (Wearing, 2003). In the United States, for instance, a broad variety of organisations offer volunteer vacations. They vary from tour operators to non-profit organisations. One of the...

References: Australian Bureau of Statistics (1986) Volunteering in NSW. Canberra: Australian Government Publishing Service.
Beach, J. and Ragheb, M.G. (1983) Measuring leisure motivation. Journal of Leisure Research
15 (3), 219–28.
Beigbeder, Y. (1991) The Role and Status of International Humanitarian Volunteers and Organizations. London: Martinus Nijhoff.
Bello, D.C. and Etzel, M.J. (1985) The role of novelty in the pleasure travel experience.
Broad, S. (2003) Living the Thai life – A case study of volunteer tourism at the Gibbon
Rehabilitation Project, Thailand
Brown, S. and Morrison, A. (2003) Expanding volunteer vacation participation. An
exploratory study on the mini-mission concept
Burns, P. and Holden, A. (1995) Tourism: A New Perspective. London, New York: Prentice
Campbell, K. (1999) You name it volunteers do it. Christian Science Monitor 91 (60), 19.
Clark, K. (1978) The Two-way Street – a Survey of Volunteer Service Abroad. Wellington, NZ:
New Zealand Council for Educational Research.
Cnaan, R.A., Handy, F. and Wadsworth, M. (1996) Defining who is a volunteer: Conceptual and empirical considerations. Nonprofit and Voluntary Sector Quarterly 25, 364–83.
Crompton, J. (1979) Motivations for pleasure vacations. Annals of Tourism Research 6, 408–
Dann, G. (1977) Anomie, ego-enhancement and tourism. Annals of Tourism Research 4, 184–
Darby, M. (1994) International development and youth challenge: Personal development
through a volunteer experience
Gazley, B. (2001) Volunteer vacationers and what research can tell us about them.
Gillette, A. (1968) One Million Volunteers. Ringwood, Victoria: Penguin.
Graumann, C.F. (1981) Motivation. Wiesbaden: Akad.
Hudson, S. (1999) Consumer behavior related to tourism. In A. Pizam and Y. Mansfeld
(eds) Consumer Behavior in Travel and Tourism
Kellicker, P. (2004) Volunteer vacations: The health benefits of helping others. On WWW
at http//www.http://somersetmedicalcenter.com/110299
Kernan, J.B. and Domzal, T. (2001) Playing on the post-modern edge: Action as self-identity.
Kernan, J.B. and Unger, L.S. (1987) Leisure, quality-of-life and marketing. In A.C. Samli
(ed.) Marketing and the Quality-of-Life Interface
Leopold, C. (2000) International Federation of Red Cross and Red Crescent Societies.
Maslow, A.H. (1954) Motivation and Personality. New York: Harper and Brothers.
Maslow, A.H. (1970) Motivation and Personality (3rd edn). New York: Harper and Row.
Mayo, E.J. and Jarvis, L.P. (1981) The Psychology of Leisure Travel: Effective Marketing and
Selling of Travel Services
McMillion, B., Cutchins, D. and Geissinger, A. (2003) Volunteer Vacations Short Term
Adventures That Will Benefit You and Others (8th edn)
Friday, November 25, 2005 09:20:55
Mill, A.S. and Morrison, A.M. (2002) The Tourism System: An Introductory Text. Dubuque,
IA: Kendall-Hunt.
Oppermann, M. (2000) Where psychology and geography interface in tourism research
and theory
Parrinello, G. (2002) Motivation and anticipation in post-industrial tourism. In Y.
Pearce, P. (1982) The Social Psychology of Tourist Behavior. Oxford: Pergamon.
Pearce, P. (1993) Fundamentals of tourist motivation. In D.G. Pearce and R.W. Butler (eds)
Tourism Research, Critiques and Challenges
Plog, S.C. (1974) Why destination areas rise and fall in popularity. Cornell Hotel and Restaurant Quarterly 14 (4), 55–8.
Schmalt, H.D. (1996) Motivationpsychologie. Stuttgart: Kohlhammer.
Stebbins, R.A. (1982) Serious leisure: A conceptual statement. Pacific Sociological Review 25,
Stebbins, R.A. (1992) Amateurs, Professionals and Serious Leisure. Montreal: McGill-Queens
University Press.
Stebbins, R.A. (2004) Introduction. In R.A. Stebbins and M. Graham (eds) Volunteering as
Leisure, Leisure as Volunteering – An International Assessment
Stebbins, R.A. and Graham, M. (eds) (2004) Volunteering as Leisure, Leisure as Volunteering –
An International Assessment
Swarbrooke, J. and Horner, S. (2003) Consumer Behavior in Tourism. Oxford: ButterworthHeinemann.
Thoits, P.A. and Hewitt, L.N. (2001) Volunteer work and well-being. Journal of Health and
Social Behavior 42, 115–31.
Van Til, J. (1979) In search of volunteerism. Volunteer Administration 12, 8–20.
United States Department of Larbor Bureau of Labor Statistics. (2003) Volunteering in the
United States
Wang, N. (2000) Tourism and Modernity. Oxford: Elsevier Science.
Wearing, S.L. (2001) Volunteer Tourism: Seeking Experiences That Make a Difference.
Wearing, S.L. (2003) Editorial. Tourism Recreation Research 28 (3), 3–4.
Friday, November 25, 2005 09:20:56
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • The Benefits of Understanding Human Behavior Essay
  • Essay about Volunteer
  • Volunteers Essay
  • Buying Motives Essay
  • Secondary Motives Essay
  • Essay about understanding management
  • Understanding the Proposed Benefits of Free Trade Essay
  • Essay on Understanding Theories

Become a StudyMode Member

Sign Up - It's Free