“Understanding the Market Of Veedol Lubricants”
IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR
MASTER IN MANAGEMENT STUDIES (MMS)
2012-2014 ROLL NO. P54 SUBMITTED TO
DR. V.N. BEDEKAR INSTITUTE OF MANAGEMENT STUDIES, THANE
STATEMENT BY THE CANDIDATE
I wish to state that the work embodied in this Project titled “Understanding the Market Of Veedol Lubricants” forms my own contribution to management. Wherever references have been made to intellectual properties of any individual / Institution / Government / Private / Public Bodies / Universities, research paper, text books, reference books, research monographs, archives of newspapers, corporate, individuals, business / Government and any other source of intellectual properties viz., speeches, quotations, conference proceedings, extracts from the website, working paper, seminal work et al, they have been clearly indicated, duly acknowledged and included in the Bibliography.
Signature of Candidate
I would like to express my profound gratitude to all those who have been instrumental in the preparation of my project report. I wish to place on records, my deep sense of gratitude for Mr. Mahesh Parseher for the continuous guidance and encouragement provided to me throughout the internship project. I would like to express my gratitude to my project guide Ms. Mugdha Vaidya for her constant guidance.
TABLE OF CONTENTS
GENESIS OF THE PROJECT
OUTLOOK OF OIL INDUSTRY
Automotive Lubricants Markets in India
Profile Of the company
Nature and Scope
Observations in Pie Charts
Pie Chart of Jasai area
Pie Chart of Kamoboli area
Method of Sampling
Outcome of Study
GENESIS OF THE PROJECT
In spite of the theoretical knowledge gained through classroom study, a person is incomplete if not subject to practical exposure of corporate world and may have to face hurdles, which will be difficult to overcome without any first hand experience of business. Based upon this, a project made on any chosen topic has been inculcated within course to make the individual aware of real business world. The project “Study of buying Preference of lubricants.
This study has been undertaken to know exactly what factors affect the selection of a particular general insurance company and also to know the factors affecting selection of channel for buying of insurance This study compares the various competitors in the general insurance sector in India and also helps us to know customers perception behind buying an insurance product
* The Market of the Veedol Lubricants in the Mumbai, Jasai and Kamboli. * To understand the views of the Mechanics about the Veedol lubricants without knowing them that we are doing this study for the lubricant. * To have the glimpse of promotion strategy of the Veedol lubricants. * Threats and Opportunities for the Veedol lubricants in the market. * The major Competitors for the Veedol in the market.
Introduction Top 10 Lubricants Company Indian Oil...
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