Understanding the Influence of Culture on Retailing

Powerful Essays
Understanding the Influence of Culture on Retailing
The fundamental aim of this essay is to, show understanding of the influence of culture on retailing. In the essay the power of culture and how this power affects retailing will be explored. I am going to illuminate the meaning of culture in our modern life and discuss and explain the influence of cultural factors that can be put forward for shopping. I will look on how culture linked with retailing, how our society has changed and how these changes influenced on consumers, and how retailers should react. There are many different definitions of culture, however the Harrison’s definition (1992, pp. 9-10) uses an operational definition of culture as group or national value systems, attitudes, religious and other institutions, intellectual achievement, artistic expression, daily behaviour customs, lifestyle, and many other circumstances.” The definition of retailing by Newman and Cullen (2002, p.12) “is the set of activities that markets products or services to final consumers for their own personal or household use. It does this by organizing their availability on a relatively large scale and supplying them to consumers on a relatively small scale.” Culture and retailing are closely linked with each other.
Culture includes absolutely everything that surrounding us and that is inside us; such as our beliefs, views, opinions, our behaviour and lifestyle. We are influence on culture and culture in one’s turn influence on us. Each of us play many completely different roles and one of these key roles is as a consumer. I know some people who have never been in theatre, they have never seen ballet or opera, and however I do not know anybody who has never buy something. “Shopping is important, and it is underestimated. It’s one of the most common things we do, and it dominates our lives. Almost everything in life requires shopping. When it comes shopping, everyone can participate. Shopping is the most common shared

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