Understanding Hyundai Strategic Management

Topics: Hyundai Motor Company, Financial ratio, Hyundai Pages: 17 (5270 words) Published: April 7, 2013
University of Bradford
Management Development Institute of Singapore
Bachelor of Science (Honors)
In International Business and Management
Applied Strategic Management
Successful Strategic Options for Hyundai’s Future

Lecturer: Mr. G. V. Nathan
Student Name: Tommy Koessurya
Batch Code: BMGD2 1104A
UOB NO: 10041046
Due Date: 3rd July 2012

Table of Contents2
Project Outline4
Executive Summary6
PESTEL Analysis8
PORTER’S Five Forces Industry Analysis10
Key Success Factors12
Appraisal of Company Resources14
Analysis of Financial Resources16
Review of Strategic Options18
Recommendations of future direction19
Usefulness of Strategic Models20
Appendixes………………………………………………………………………….. 24

I would like to express my gratitude and respect to my lecturer, Mr. GV Nathan . He is a very strict person but he just want us, his students, to do their best and achieve the best result . In his lecturer, he is willing to share his good experiences about the way businesses do and his knowledge about life . Mr. GV Nathan is demanding a high-quality works that will guide his students to do it step by step and now I am able to increase my work quality . He also always motivates his students to do better and better through his words . Without the strict guidance from Mr. GV Nathan, I think I cannot get the best score that I can achieve . Now my life has become better and knowledgeable . Thanks Mr. GV Nathan for your strict guidance and knowledge .

University of Bradford/MDIS
Applied Strategic Management
Project Outline
Name: Tommy Koessurya
Student Number: 10041046
Batch Number: BMGD2 1104A
Selected Company: Hyundai Motor Company
Brief of Company
Hyundai is a small construction firm in South Korea founded by Chun Ju-Yung in 1947 and its current CEO is Mong-Koo Chung. Its most famous division is Hyundai Motor Company is founded in 1973 . The company was directly in control of the company until his death in 2001 . Hyundai cars are widely sold in 193 countries with around 6,000 showrooms Dealership. Hyundai headquarters are currently being located at Seoul, South Korea.

Reason For Selecting the Company
The reason is because Hyundai becoming a choice nowadays in Singapore . Hyundai is even able to achieved the maximum results during global economic crisis in 2010 which is known for its qualities and innovations with a reasonable price in today automotive world . I would like to know the strategic Hyundai had taken and the ways Hyundai compete against its competitor .

Main Strategic Issues Facing the Company
In cooperation with Mitsubishi, HMC opened its first overseas plant in Quebec, Canada, in 1985, in order to assemble the mid-sized front wheel drive Sonata model. The objective was to profit from HMC's initial success in Canada in 1984, with the Pony, when HMC became the largest auto importer in the country . The plant was finally closed in 1993 , one of the major contributing factors was ascribed to HMC's failure to successfully manage relations with its Canadian managers and employees

Company’s contribution to the National Economy
In 2004, Hyundai Motor Company had $57.2 billion in sales in South Korea making it the country's second largest corporation which is covered around 48% of market shares in the automobile sector in South Korea .

Company’s contribution to the Regional Economy
In 2008, Hyundai Motors established a committee to corporate social responsibility named “Happy Move Global Youth Volunteers”. The Hyundai Motors' India Foundation (HMIF) has invested more than 20 million rupees in various corporate social responsibility programmes in India. In 2011 it started the "Go Green" village adoption project in Tamil Nadu which aim to promote environmentally friendly products, increase the forest cover in Tamil...

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