Understanding Design Value in Manufacturing Companies
Understanding Design in POP Manufacturing Companies
Outline of Study
Introduction
Methodology and Objective Case Study Structure
Understanding Point of Purchase Manufacturing Industry Background of 11 FTC Enterprises Products and Services
Clients
Operational Process
Understanding Research & Development Department in 11FTC Enterprises Background of R&D Department Roles &Significance Levels of Design Practice of R&D Department
Analysis
SWOT Analysis
Conclusion
References
Introduction In measuring effectiveness of any consumer marketing strategy, point of purchase (POP) merchandising has to profoundly contribute as its key success component. Leveling up the sales of any product requires a POP merchandising display that represents a combination of a strategic brand identity, a stable advertising communication, and a well thought of marketing scheme (Eby, 2009). With the continuous efforts of fast moving consumer goods (FMCG) companies to exercise all possibilities in nontraditional advertising, comes the escalation of retail marketing or POP manufacturing companies. These manufacturing companies come up with the latest technologies and increase resources to keep up with client demands and their competitors. One the companies facing this challenge is 11FTC Enterprises Inc., a local company from the Philippines supplying POP merchandise materials for most of the biggest brands known.
Methodology & Objective This case study was executed over a five week period that includes the following: * A literature review in defining terms of the manufacturing industry and an in-house design team * An interview with the design team leader which supports the significance of a Research & Development Dept. * A series of existing projects done by the R&D Department justifying their value to the company
This audit aims to justify and analyze the need for industrial designers and the R&D
Outline of Study
Introduction
Methodology and Objective Case Study Structure
Understanding Point of Purchase Manufacturing Industry Background of 11 FTC Enterprises Products and Services
Clients
Operational Process
Understanding Research & Development Department in 11FTC Enterprises Background of R&D Department Roles &Significance Levels of Design Practice of R&D Department
Analysis
SWOT Analysis
Conclusion
References
Introduction In measuring effectiveness of any consumer marketing strategy, point of purchase (POP) merchandising has to profoundly contribute as its key success component. Leveling up the sales of any product requires a POP merchandising display that represents a combination of a strategic brand identity, a stable advertising communication, and a well thought of marketing scheme (Eby, 2009). With the continuous efforts of fast moving consumer goods (FMCG) companies to exercise all possibilities in nontraditional advertising, comes the escalation of retail marketing or POP manufacturing companies. These manufacturing companies come up with the latest technologies and increase resources to keep up with client demands and their competitors. One the companies facing this challenge is 11FTC Enterprises Inc., a local company from the Philippines supplying POP merchandise materials for most of the biggest brands known.
Methodology & Objective This case study was executed over a five week period that includes the following: * A literature review in defining terms of the manufacturing industry and an in-house design team * An interview with the design team leader which supports the significance of a Research & Development Dept. * A series of existing projects done by the R&D Department justifying their value to the company
This audit aims to justify and analyze the need for industrial designers and the R&D
References: Eby, J. (2009). Creativity in POP. The Power of Marketing at Retail: The Definitive Guide for Practitioners & Students. 10 pages. Web Journals No Author. (1998). Design for Manufacturing - Guideline. Prentice Hall. Retrieved from: http://www.unm.edu/~bgreen/ME101/dfm.pdf Heskett J Date Conducted: October 12, 2012 Questions: