Understanding Business Research Part: 1

Topics: Scientific method, Research, Exploratory research Pages: 3 (449 words) Published: June 4, 2013
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Understanding Business Research Terms and Concepts: Part 2

Which type of research design— exploratory, descriptive, or causal—is appropriate for the following examples? Explain why.

• The goal of this research is to discover the real nature of the problem and to suggest new possible solutions or new ideas.

Exploratory – This is exploratory because the researcher does not know the actual problem he will have to search for the solution

• A food manufacturer wants to know the demographics of people who purchase organic foods.

Descriptive – This is descriptive because the researcher knows which group of people he will be researching.

• A firm is considering hiring American celebrity Paris Hilton to endorse its products.

Casual – this is casual research because the researcher is comparing two variable but in this case the variables are the cause and the result.

• British Airways would like to test in-flight Internet services on one of its regular flights from New York to Tokyo. The company charges $30 one week and $15 the next week.

Casual – this is casual research because the researcher is comparing two variables.

• This type of study attempts to discover answers to the following questions: who, what, when, where, or how much.

Descriptive – This is descriptive because they researcher knows exactly what needs to be researched to fix the problem.

• A manufacturer investigates whether consumers will buy a new pill that replaces eating a meal.

Exploratory – This is exploratory because the researcher has to explore the options of the consumer liking the new product.

• Cosmopolitan magazine sends out a cover in selected markets featuring a female model to half of its readers and a cover with a female and male model to the other half of its readers to test differences in purchase response between the two groups.

Casual – This...
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