Understanding Behaviours and Attitudes Towards Social Networking

Topics: Social network service, Social network aggregation, Social network Pages: 9 (2486 words) Published: February 6, 2011


1. Research Topic1
2. Introduction1
3. Conceptual Framework2
a. Engaging with Social Networking Sites
b. Attitudes and behaviour towards social networking sites c. How people use social networking sites
4. Research Strategy4
5. Methodology7
6. Conclusion 8
7. References9

Research Topic

Understanding behaviours and attitudes towards Social Networking

The fast development of social networking that has been detected over the last 2-3 years is indicative of its entry into straight life and it’s mixed with our daily lives. In addition to this, there has also been significant media coverage of the development of social networking, its rapid positive results and worries around the approach. For the purpose of this research report I have intentionally put light on the social and communications facets of social networking sites. The SNS also have some drawbacks associated, such as confusion over privacy settings, probable contact with people one doesn’t know and the unintentional penalties of publicly posting delicate individual material. The purpose of this report is therefore to provide evidence-based insights into the social networking phenomenon which can be used to inform current understanding of usage and societal impacts in the UK, and to help identify some of the current and potential future issues around people’s use of social networking sites. Like other communications tools, social networking sites have certain rules, conventions and practices which users have to navigate to make them understood and avoid difficulties. These range from the etiquette of commenting on other peoples profiles to understanding who one should and shouldn’t add as a ‘friend’.

Conceptual Framework
Engaging with Social Networking Sites
The Social networking sites also preferred to as SNS in the document offer people new and diverse ways to communicate via the internet, from PC or mobile phone. According to Dwyer et al (2007), a social network service focuses on building online communities of people who share interests and/or their activities. Today, there are more than 650 social network sites in the world (Stern, 2006), but no one knows exactly the number. Examples include MySpace, Facebook and Bebo. Creator of SNS authorized people to normally create their own online page, construct and show to online contacts called ‘friend’. According to Boyd (2004), reasons for connecting with friends in social network can be varied and doesn’t unavoidably mean friendship in the daily dialect sense. Users can communicate to other user with the help of their profile they have created. Social networking sites are built for users to interact for different purposes like business, general chatting, meeting with friends and colleagues, etc. SNS offer a gloriously direct tool for what Goffman(1972) calls “impression management”: the profile page. Just as your choice of clothing and hairstyle signals how you think of yourself (and want others to think of you), so does your choice of profile photo. Many users choose to display the most flattering photographs of themselves that they can. It is also helpful in politics, dating, with the interest of getting numerous advantages with the people they meet. Anecdotal evidence suggests that social interaction with political content of interest is important for young adults (e.g., Steller, 2008).A study by Conners (2005) reported that Democratic Senate candidates were more likely than Republicans to use Meetup, blogs and other interactive online tools in 2004.(ssrn.com) Recently, the use of network sites has increased overtime with the improvement in technology and the use of mobile phone to surf the web and statistics have shown that 90% of people on the internet at one point in time or the other are...

References: 2. D.M. Boyd and N. B. Ellison. ”Social network sites: Definition, history, and scholarship”. Journal of Computer-Mediated Communication. 13(1), article 11, 2007.
3. D. Boyd. ”Friendster and publicly articulated social networks”. In Proceedings of ACM Conference on Human Factors in Computing Systems New York: ACM Press, 2004
5. Goffman,SSRN-Saving Facebook by James Grimmelmann. 2010. SSRN-Saving Facebook by James Grimmelmann. [ONLINE Journal] Available at: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1262822. [Accessed 01 December 2010].
6. Felt, Adrienne, and Evans, David(2008)[Online Journal] Avaiable at: http://www.cs.virginia.edu/felt/privacybyproxy.pdf [Accessed 01 December 2010]
8. Stern, Allen, (2006), How many social networking sites are there today?, November,25, 2010, www.centernetworks.com/number-of-social-networking-sites.
9. Steller, B. (2008, March 27). Finding political news online: Young viewers pass it along. The New York Times, p. A1.
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