Under Armour Porter's Five Forces Analysis

Michael Porter’s five forces model is a useful tool for industry and competitive analysis. It holds that an industry’s profit potential is largely determined by the intensity of the competitive rivalry within that industry, and that rivalry, in turn is explained in terms of five forces: 1) the threat of new entrants, 2) the bargaining power of customers, 3) the bargaining power of suppliers, 4) the threat of substitute products or services, and 5) the jockeying among current rivals. Under Armour is specialize in sports apparel. The sports apparel industry have very high demands are very competitive. The increase in rivalry is led by number of firm that are in sport apparel industry such as Nike, Adidas, Reebok etc. All these sports apparel