Preview

Ulta Beauty

Powerful Essays
Open Document
Open Document
2513 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Ulta Beauty
Executive Summary
The following paper is about a company that is at the top level of their industry in selling their products and services. The background of this company describes about what kind of company this is and the types of products and services it provides to their customers. This section also includes the recent performance of this company and the varying aspects of what their target customers and whose is the competition.
This beauty retail store SWOT Analysis includes several strengths and weakness that it has currently developed in its structure. However, there are a few opportunities that this company should take advantage to seize the moment and there are a few threats in which they should find new ways to overcome and eliminate.
The Alternative section is about two different alternative strategies that I have come up for the company. The first alternative is a simple change in the organizations structure pertaining to functional activities. The second alternative involves a drastic change on how the company operates in which they should manufacture their own product lines. The Choice section is why I choose one of the alternatives and gave reasons on how come it was rejected. I justified by rejection by going back to the SWOT analysis.
The implementation section is about the structure I proposed for my company. Include in this was how this company implements their control systems throughout the organization. Last was the organizational culture of this company. Every organizational culture is unique to their own way on how they operate their employees and company.

Background
Ulta Salon, Cosmetics & Fragrance Inc. is a beauty retail store that I’m going to do research on how the company operates. This background paper is going to include four topics that are Company, Recent Performance, Customers, and Competitors. These topics should give you an idea on how successful this company has been in our recent economic hard

You May Also Find These Documents Helpful

  • Satisfactory Essays

    SEPHORA

    • 346 Words
    • 2 Pages

    The distributor places the items in every seller’s doors, and keeping up with all stock levels.…

    • 346 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Ulta Beauty Case Study

    • 598 Words
    • 3 Pages

    The cosmetic line Ulta Beauty is not only a part of The MAC family company, but is a major figure in the cosmetic industry. It started in 1990 as Ulta3 Inc, then it later became Ulta3 The Cosmetic Savings Store, Inc On Feb. 7, 1992. The name changed to Ulta3 Cosmetics & Salon, Inc. on July 12, 1995. The name finally changed to Ulta Salon, Cosmetics & Fragrance Inc. on July 29, 1999. The company started in 1990, before major competitors like Sephora and LUSH were in the cosmetic business. The main brands were Elizabeth Arden and Estée Lauder, which were basic drugstore brand makeup so this was a time where companies were trying to start selling beauty products as its own product. The founders, Terry Hanson and Dick George, saw this opportunity for women to…

    • 598 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Case Study UMUC Haircuts

    • 1068 Words
    • 3 Pages

    Myra Morningstar is the owner of the small business, UMUC Haircuts. It is a small shop in the college campus area and Myra is looking to expand her business to meet the needs of customers. In order for her to be successful in her new adventure she will need to consider the needs of her customers, use of technology, and competition with the new local competitor.…

    • 1068 Words
    • 3 Pages
    Better Essays
  • Good Essays

    I must say before reading the chapter this week I have never heard of a SWOT Analysis. After reading the chapter it makes perfect sense in how companies use it strategically to be more competitive in the industry that they are in. In choosing which areas of the SWOT Analysis to discuss in this paper I have taken the financial side into perspective. For the Strength I have chosen - Our financial position and credit rating are good. For the Weakness I have chosen – Lack of a formal budget process results in expenses. For the Opportunities I have chosen – Most of our customers use us for only part of what our products can be used for. For the Threats I have chosen – New competitor has lured away two of our employees with offers of better pay. I will take each of the issues at hand and discuss the strategies that management should take to better the company by taking advantage of their strengths and opportunities and using them to reduce the impact of the weaknesses and threats.…

    • 945 Words
    • 4 Pages
    Good Essays
  • Better Essays

    Swot Analysis

    • 2063 Words
    • 9 Pages

    Not only am I found of their beauty products and cosmetics, but I am a former employee of the company. Therefore, I have a little more insight. Like with any business, Ulta has a mission statement. Ulta Salons and Cosmetics mission statement reads “We are the largest beauty retailer that provides one-stop shopping for prestige, mass and salon products and salon service in the United States. We focus on providing affordable indulgences to our customers by combining the product breadth, value and convenience of a beauty superstore with distinctive environment and experience of a specialty retailer”.…

    • 2063 Words
    • 9 Pages
    Better Essays
  • Good Essays

    Ll Bean

    • 1053 Words
    • 5 Pages

    Currently, the business is acquiring greater sales due to its customer acquisition program combined with other marketing efforts (i.e. increase in catalogue circulation, more advertisements). As well, the company is utilizing new technologies to improve its inventory system, its data processing programs, and its order system. This allows the company to provide customers with accurate and efficient services. Furthermore, the company provides its employees with many attractive benefits,…

    • 1053 Words
    • 5 Pages
    Good Essays
  • Better Essays

    In order to give structure to our analysis, we will have two main parts. In part one we will analyze the Service oriented companies and in the second part we will turn towards the Product oriented companies.…

    • 1787 Words
    • 8 Pages
    Better Essays
  • Powerful Essays

    A careful analysis of all the skills within the team concluded that all are well suited to start a consulting company that specializes in providing technical solutions in the area of sales and marketing for growing companies. Our company, Daedalus Consulting, offers cutting edge technical solutions to all companies that are interested in increasing efficiency in sales and marketing. In edition, Daedalus Consulting will provide management with real time updates on all sales information and promotional information. Always stay on top of the newest developments in today’s technology can be very hard; yet, this is where Daedalus Consulting will help and bring the newest solutions to the customer.…

    • 1334 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Ulta Beauty has also shown that, as a company, it understands its target audience and what that audience wants and needs. According to David Meerman Scott:…

    • 385 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    The Dag Group Analysis

    • 1330 Words
    • 6 Pages

    Taking the context in which the decision should be taken will be for each one of the SWOT analysis is to compare the opportunities afforded each of the routes. It should be remembered that the key success factors for this business are:…

    • 1330 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Marketing and Aesop

    • 12023 Words
    • 39 Pages

    The cosmetic industry worldwide seems to be continuously developing, now more than ever with the advent of the Internet companies. Many famous companies sell their cosmetic products online also in countries in which they do not have representatives. Aesop is the trading name of a range of skin care products from Australian company Aesop Retail Pty Ltd. Aesop was founded by hairdresser Dennis Paphitis in 1987 in the city of Melbourne. It is an Australian based super premium cosmetic company that has significant presence in Asia-Pacific, Australia and North America with the capability of generating A$49 million revenue in 2012. The objective of the report is to incorporate marketing theory with in-depth research that makes up a strategic marketing plan to provide relevant and sufficient information about doing business in Italy. This report is performed to investigate the company’s performance with the macro environment, industry environment and customer’s base in Italy. It will be shown in frameworks such as PESTEL analysis, Porter’s Five Forces, customer analysis and market segmentation for investigating the appropriate strategy. For analytical purposes, this report uses marketing frameworks such as SWOT and VRIO analysis, possibility statements, Ansoff matrix, product life cycle concept (PLC), Porter’s generic competitive strategies and SMART marketing objectives to demonstrate the trends and methods of Aesop in order to achieve the objectives. It is found that Aesop can access the Italian market by direct export to increase selling and gain more target market. For the marketing mix strategies, it is recommended that the product should focus on skincare product for unisex with minimalistic…

    • 12023 Words
    • 39 Pages
    Good Essays
  • Powerful Essays

    Till now, the company has succeeded in creating value for money for its customers by offering innovative solutions to their communication needs. The company does so by keeping open communication channels with its customers. Moreover, it also reaches out to its customers to know what they value most in the services of the company and build its expertise around these competitive…

    • 1841 Words
    • 8 Pages
    Powerful Essays
  • Best Essays

    Li&Fung Case Study

    • 1994 Words
    • 8 Pages

    This report will examine the sources of the company’s success, including the specific strengths that differentiate it from its competitors, its business culture, and its sourcing system. This report will also identify the challenges and issues the company might face in order to expand their business…

    • 1994 Words
    • 8 Pages
    Best Essays
  • Good Essays

    Fascinations Beauty Salon

    • 828 Words
    • 4 Pages

    This paper will discuss the local business of Fascinations Beauty Salon, and the internet strategic model to help develop this company. This business will have to have a new strategy that set up for the viable benefits. Fascinations Beauty Salon will need to be equipped in order to benefit from creating a website. This paper will also discuss the functions of the business through the internet website.…

    • 828 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    The profit of the company tremendously decreased from $355,650(2011) to $76,093.50. The business have achieved a total revenue of $636,320, an 7.6% decrease in compare to the previous year. Due to the demand of the changes in the market, more expenses were applied to the company and caused an huge increase in expense. The total expenses of the company, increased from $329,350 to $517,726.50. Of course, decrease in profit was also influenced by the arises of new cosmetic competitors.…

    • 531 Words
    • 3 Pages
    Satisfactory Essays