BMI View: The UK telecoms market is mature with a high penetration of all services, and a good roll-out of next generation services. As a result of its maturity the UK market has diminished opportunities for subscription growth, and operator strategies reflect this by increasingly focusing on value generation fromsubscriptions. In the mobile market this means operators are focused on rolling out LTE, with three networks operational from the end of August 2013, as well as VAS such as mobile advertising and payments. Meanwhile, in the fixed broadband sector, operators continue to target the converged servicesmarket through the provision of triple- and quad-play packages, with BSkyB the outperformer in this area since 2010. Key Data? In Q313, mobile subscription was 77.269mn with a penetration of 122.4%. This represents a 0.5%increase over the previous quarter. ? Smartphone penetration has continued to rise, with operator data showing it reached around 50% in mid-2013, as the wider availability of high-spec low-cost Android handsets drives proliferation of ownership.
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Table Of Contents BMI Industry View 7 SWOT 9 SWOT 11 Political 13 Economic 15 Business Environment 16 Industry Forecast 17 Mobile 17 Table: Telecoms Sector - Mobile - Historical Data And Forecasts 17 ARPU 18 Table: Telecoms Sector - ARPU - Historical Data And Forecasts (GBP) 18 Fixed-Line 21 Table: Telecoms Sector - Fixed Line - Historical Data And Forecasts 21 Broadband 22
Table: Telecoms Sector - Internet - Historical Data And Forecasts 22 Industry Risk Reward Ratings 25 Table: Developed Markets Risk Market Overview 28 Mobile 28 Regional Perspective 28 Table: UK Mobile Market Regional Comparisons, 2012 29 Key Developments 29 Market Growth 30 Market Share 31
Table: Mobile Market, Q313 32 Subscription